LBTR360 Featured As Top 10 Android App By Computerworld

We’re happy to announce that Computerworld has named our LBS app Location Based Task Reminder (LBTR360) as a Top 10 Android app in the to do list category. Click here to read the full Computerworld report. As explained in greater detail here, LBTR360 is a reusable, LBS mobile app framework using which we develop custom … Read more

How Long Can Malls Remain Open If Stores Inside Them Keep Closing Down?

How Long Can Malls Remain Open If Stores Inside Them Keep Closing Down? Short Answer: Forever. Now for the long version. As I highlighted in Retail Winners & Losers Amidst Skyrocketing Real Estate Costs, many stores are unable to survive on the face of skyrocketing real estate costs. Although this post focused largely on standalone … Read more

Small Conversion Can Create A Large Business

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. This famous quote is attributed to John Wanamaker (1838-1922), the US businessman who is often considered to be the father of the department store. We use the slide at the bottom to explain the impact of our go … Read more

Banks Have Nothing To Fear From TELCOs

In my op-ed article titled “Impact of Regulation on Financial Services Providers” published in the August 2012 issue of The Journal of Internet Banking & Commerce, I’d argued that banks don’t have much to fear from the slew of financial products launched by non-banking financial services providers. Many career bankers averred that they heaved a … Read more

SaaS Vendor Acquires 3X More Customers With Same Ad Spend

Going forward, we’ll announce new success stories on this blog. While the full case study will itself continue to be published on the CUSTOMERS page of our website, a short introduction will be provided here. Here’s the latest one: SaaS Vendor Acquires 3X More Customers With Same Ad Spend A/B testing helps maximize bang for … Read more

Ten Ways – Er, Only One Way – To Slash SMS Costs

In Whither Cross-Selling And Upselling With eBills And eStatements?, I’d written about how I got hit by exorbitant SMS costs and how I solved this problem by ordering an SMS Pack that gave me 1,000 SMSs for only INR 35 per month. Things were fine for a few months. Then, suddenly, I again received a biggish … Read more

Web – The Forgotten Channel?

According to the World Retail Banking Report 2012 co-authored by Cap Gemini and EFMA and a few other research reports published recently, customers are viewing the Internet as one of the two most important channels of retail banking worldwide, the branch being the other. OTOH, many banks, nonbanking financial service providers and others are virtually treating … Read more