Official Blog of GTM360 Marketing Solutions
My recent post The Tug-of-War Between Different Pricing Models sparked a lively debate and attracted several comments and 1-on-1 feedback about whether customers care about costs or not. Some people believe that buyers are only interested in the value they receive from a product and are least bothered about how much it costs a manufacturer to produce … Read more
In our past articles (click here and here), we took QR codes for granted wherever we found them and focused on their underlying technology, shared tips on how to get them right and suggested a few goals for after they scanned correctly. For a quick recap, QR codes enable smartphone users to visit websites and landing pages, download … Read more
In How Can Organized Retailers Respond To Showrooming?, I’d written about “showrooming”, the new shopping behavior in which consumers use a physical store as a showroom to touch and feel a product but ultimately buy it from an online competitor – often at a lower price. Although showrooming hasn’t yet become mainstream, it’s bound to gain … Read more
According to a Barron’s article titled The End of Cash?, the use of cash as a percentage of retail spending in the USA declined from 36% in 2002 to 29% in 2012. That works out to a CAGR of -19.5% per decade. Extrapolating these figures, cash usage should become 0% by 2202. That’s 190 years … Read more
How Long Can Malls Remain Open If Stores Inside Them Keep Closing Down? Short Answer: Forever. Now for the long version. As I highlighted in Retail Winners & Losers Amidst Skyrocketing Real Estate Costs, many stores are unable to survive on the face of skyrocketing real estate costs. Although this post focused largely on standalone … Read more
In Whither Cross-Selling And Upselling With eBills And eStatements?, I’d written about how I got hit by exorbitant SMS costs and how I solved this problem by ordering an SMS Pack that gave me 1,000 SMSs for only INR 35 per month. Things were fine for a few months. Then, suddenly, I again received a biggish … Read more
According to the World Retail Banking Report 2012 co-authored by Cap Gemini and EFMA and a few other research reports published recently, customers are viewing the Internet as one of the two most important channels of retail banking worldwide, the branch being the other. OTOH, many banks, nonbanking financial service providers and others are virtually treating … Read more
Following on from Your QR Code Works. What Next? – Part 1, we illustrate a few more best practices of QR code based CTAs (Call To Actions): INTRASOFT. The ad offers download of the company’s financial results by scanning the accompanying QR code. Since financial results are bulky, we presume that the ad chose to employ … Read more
Of late, there has been a marked increase in QR codes conforming with the basic guidelines of how to make QR codes work. As a result, close to 50% of QR codes we’ve come across in the last 2-3 months work – as in they can be scanned successfully from a variety of smartphones. For … Read more
The Indian retail landscape has witnessed tremendous churn in recent times. Skyrocketing real estate costs have rendered large swathes of big box and mom-and-pop retailers unviable. In Superior Customer Insight Is Key To Winning Round 2 Of The Indian Retail Battle, I’d quoted the owner of a famous department store in Pune, India. He lamented … Read more