Official Blog of GTM360 Marketing Solutions
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At the NASSCOM Leadership Summit currently underway in Mumbai, India, the CIO of a leading American company advises Indian IT companies to “come up with targeted solutions for clients’ problems rather than putting a whole lot of effort into a generic sales approach”. Marketable Items created by GTM360 help IT product and services companies to do exactly that. … Read more
As I’d pointed out in this blog post a couple of years ago, just because micropayments support convenient ways to pay for digital content doesn’t necessarily mean that people will pay for it. People will pay for content only if they can’t get it for free easily and when they find enough value in it worth paying … Read more
When we’d last executed search engine marketing (SEM) campaigns on Google AdWords and LinkedIn Ads (or LinkedIn DirectAds, as it used to be called at the time), we found that, Google attracted almost 15X greater traffic than LinkedIn. As you can read in our blog post published at the time, their click-through-rates (CTR) were 0.3% … Read more
Here’s a quick update to let you all know that we’ve published many new case studies on the GTM360 website. These include software, SaaS, mobile apps and other high-tech companies whom we have helped to leapfrog to the next level of market outreach, geographical presence, sales pipeline, billing rates and ticket sizes. Some of the … Read more
We recently developed and delivered a mobile app called RAPP360. Short forResidency Audit App 360, RAPP360 makes it very easy for people having multiple residences to respond to tax audits from different jurisdictions by providing a detailed log of their physical location over the previous years. The primary target audience for RAPP360 comprises of Wall Streeters … Read more
My stock trading account and the bank account to which it is linked are both held at the same bank which is a Top 3 private sector bank in India. Around five-six years ago, this bank changed all bank account numbers from 11 to 12 digits by adding a leading zero at the start of … Read more
Season’s Greetings and Best Wishes for a Happy New Year 2012 from GTM360 Marketing Solutions. We’re pleased to share details of some of the milestones we achieved during 2011: We delivered end-to-end go to market solutions for a variety of high-tech product and services companies engaged in A/B testing, distance learning, mobile field service, idea management, … Read more
It wasn’t so long ago that I’d blogged about how one particular retailer’s loyalty program actually bred disloyalty. The ink is hardly dry on that post and I’ve already found another retailer that’s going down the same path and is bound to lose sales as a result of its poorly conceived loyalty program. Retailer X, as … Read more
Here’s a productivity tip for Microsoft Outlook users who would be familiar with its search feature. Quite often, most people are only looking for specific emails they’ve received from someone, sent to someone or containing some keyword on the subject line. Unfortunately, Outlook doesn’t seem to recognize this and, by default, searches for all emails in which … Read more
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. "What The Traffic Can Bear Pricing". Everyone understands "cost plus" pricing. Many understand "value based" pricing. But very few people (in my circle) understand that some brands can get away with exorbitant prices just because their … Read more