Official Blog of GTM360 Marketing Solutions
This is the category displayed on the slider on the home page. Therefore, every post must at least belong to this category.
I’ve used 3G in the UK several years ago but it was only recently that I “onboarded” on to this high-speed mobile network in India. I took baby steps by first signing up for the entry-level plan offered by my Mobile Network Operator (MNO). This came with 200 MB upload / download and cost INR … Read more
In Part 1 of this blog post, I had lauded ICICI Bank for pushing the envelope on adopting cutting edge banking technologies by launching a Facebook App and Online Account Opening offering. In this Part 2, let me share the results of my personal experience with these initiatives and voice a few concerns around their … Read more
We’re pleased to launchGTM360 Mobility Solutions. This new line of business focuses on design, development and support of Android apps that are functionally-rich and call for superior user experience. Our areas of specialization include location based (LBS) apps, QR codes and apps centered around sales and marketing. In an already crowded space, we believe we … Read more
Good news for banks, e-commerce, insurers, IT, universities and other organizations who generate a large volume of leads from their website. The new “Rocket Routing” feature of our EMAIL360 website leadgen application automatically routes leads for different products and services to different people in these companies – and, that too, in realtime. With EMAIL360, sales and … Read more
Banks have the opportunity to cut costs and enhance customer experience by adopting mobile, social media and other cutting edge technologies. However, most of them drag their feet on being innovative, often citing security concerns, regulatory constraints, and so on. For example, statutory KYC requirements precluding 100% online and automated account opening by forcing banks … Read more
Time and again, we come across companies who position their software around the GTM theme of “overcoming the tyranny of Excel”. Recent examples include developers of a business activity monitoring (BAM) platform and a mobile secondary sales application. It is true that Excel-intensive environments are generally fraught with indiscipline and duplication of efforts. Therefore, the … Read more
At the NASSCOM Leadership Summit currently underway in Mumbai, India, the CIO of a leading American company advises Indian IT companies to “come up with targeted solutions for clients’ problems rather than putting a whole lot of effort into a generic sales approach”. Marketable Items created by GTM360 help IT product and services companies to do exactly that. … Read more
As I’d pointed out in this blog post a couple of years ago, just because micropayments support convenient ways to pay for digital content doesn’t necessarily mean that people will pay for it. People will pay for content only if they can’t get it for free easily and when they find enough value in it worth paying … Read more
When we’d last executed search engine marketing (SEM) campaigns on Google AdWords and LinkedIn Ads (or LinkedIn DirectAds, as it used to be called at the time), we found that, Google attracted almost 15X greater traffic than LinkedIn. As you can read in our blog post published at the time, their click-through-rates (CTR) were 0.3% … Read more
Here’s a quick update to let you all know that we’ve published many new case studies on the GTM360 website. These include software, SaaS, mobile apps and other high-tech companies whom we have helped to leapfrog to the next level of market outreach, geographical presence, sales pipeline, billing rates and ticket sizes. Some of the … Read more