Official Blog of GTM360 Marketing Solutions
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The old saying “Don’t do the crime if you can’t do the time” crossed my mind when I recently read this article in which loan defaulters protest against the aggressive procedures adopted by banks to recover their loans. The typical refrain of almost every defaulter profiled in this article is “I couldn’t keep up with my … Read more
On the weekend preceding 2 December 2013, Amazon CEO Jeff Bezos announced plans to use Unmanned Aerial Vehicles – aka drones – to deliver packages, thereby cutting delivery times to 30 minutes. Like many people, I thought this was a great idea. Amazon’s plan to use drones is self-admittedly futuristic. Retail Systems Research, Reuters and … Read more
Personalization has always been a hot topic since the dawn of the Internet. It has been garnering greater interest lately as recent advances in HTML5, Big Data and Mobility technologies have raised the ability of brands to improve timeliness and relevance of their customer engagement efforts to the next level. News, social updates, color scheme, … Read more
Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can recall at least five occasions on which I’ve been involved with spec’cing channel support in the past 15-odd years: ERP in Branch Office in the … Read more
Here are three new things I discovered about Twitter recently. You can look but you can’t touch As the example of @SwitchPay shows, it’s possible to restrict access to your tweets and “complete” profile only to “confirmed” followers. When I clicked the “Follow” button to send a request to follow @SwitchPay, I saw a fleeting … Read more
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, we saw why consumers were more likely to try out mobile wallets for store loyalty cards than debit or credit cards. In this post, we’ll go beyond initial adoption and see where these two mobile wallet use cases – “mobile loyalty” and “mobile payment” … Read more
My leather wallet wore out recently. With so much buzz around mobile wallets, I was wondering if I should even bother with another leather wallet. Before switching to a mobile wallet, I inventoried the contents of my wallet and arranged them into two piles. LHS: This pile contained payment related items such as cash, two … Read more
Bill Gates had once famously remarked, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. Having witnessed the first part of this statement coming true with so many technologies – biometrics, e-grocery and mobile payments to name a few – … Read more
The proverbial ink has hardly dried on my blog post titled Mobile OTP: Cyanide Or Caffeine For Online Payments? than I saw the following “payment failure” screen on my laptop: This ‘kiss-of-death’ message appeared when I tried to pay for my broadband connection. Incidentally, it was the very first online bill payment I attempted after the … Read more
Comparing McDonald’s with Subway, the recent BusinessWeek article titled Why the McWrap Is So Important to McDonald’s explains how manufacturing style could influence consumer perception of quality. This article got me thinking about the related configure-price-quote process and its repercussions on a company’s margins and reputation as a fair player. For the uninitiated, CPQ is the … Read more