Official Blog of GTM360 Marketing Solutions
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Starbucks marked its entry into India by opening a few stores in Delhi, Mumbai and Pune over the last few months. I visited one of these stores recently. Here are my first impressions of Starbucks India based on this visit. [slideshow_deploy id=’1337′] This store is a lot roomier than the many Starbucks outlets I’ve visited … Read more
During a meeting with the CIO of a Top 5 bank in Germany, I was introduced to a lady who was retiring that same weekend. The CIO averred that she was the last employee in the bank who knew the nitty-gritty of a certain mainframe application. This was music to my ears. The company I … Read more
We’re seeing an explosion in the use of QR codes lately, especially in magazines, posters and B2B newspaper ads. However, we’re also seeing a drastic difference in the way different brands implement the technology in terms of size, placement, CTA, and so on. Harvard Business School, Vodafone and a few other brands bungle even the … Read more
Fixing the misalignment between Sales and Marketing is a challenge that probably harkens back to the inception of business itself. The 4.3 million results you’ll find when you Google for “Sales Marketing Alignment” speak to the humungous amount of chatter on this subject. On the other hand, there were merely 20 searches for this keyword … Read more
In Will The Sad State Of Logistics Hurt eCommerce?, I highlighted how DHL, FedEx and other multinational courier companies are 8-10X costlier than the local ones, and are, therefore, affordable only for high-value consignments. I recently went through an experience which highlighted the risk of sending anything valuable via couriers. I placed my credit card … Read more
For close to two years, we’ve been sending out a periodic e-newsletter to our prospects, customers and business associates once a month. Even with this relatively low frequency, this newsletter has proved to be very effective for staying in touch with contacts and nurturing leads, among other things. As testimony, we recently signed a deal … Read more
For several years, American travelers have been having a tough time trying to use their magstripe credit cards in EMV Europe. In India, as highlighted here, many ecommerce and bill payment websites have recently started refusing American credit cards. This is because these cards don’t have Mobile OTP, a two factor authentication mechanism that is now … Read more
In this first post of the new year, we welcome all readers back to GTM360 Blog in 2014. With more than a threefold increase in readership, 2013 was a blockbuster year. Thank you, dear readers, for your enthusiastic support of this blog. The 10 most popular posts in 2013 were: #10: The Experience That 99% … Read more
In a world that’s awash with exuberant projections in 2022 for products that are not yet launched in 2013 – no, I’m not just looking at you, ISIS – GigaOm injected a touch of reality by providing some actual figures for mobile wallet payment volumes: US$ 500M in USA last year (Source: GigaOm / Berg … Read more
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2014. We’re happy to share the following highlights of 2013: Our Location Based Task Reminder app LBTR360 made it to the Computerworld Top 100 Android Apps list We released the QR360 Framework that provides QR code best practices. While we have a vested interest in this … Read more