Official Blog of GTM360 Marketing Solutions
Here’s our latest success story: Industry Veteran Generates Buzz For New ERP Services Company In USA SAP Customer List delivers readymade audience This veteran from the Enterprise Application space launched a new ERP services company. To spread awareness of the company’s offerings, he proposed to conduct an outreach campaign targeted at existing SAP customers in … Read more
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter to a customer whose car has broken down in the middle of a desolate highway. Needless to say, the company wins the customer’s loyalty for … Read more
In the latest GLOBAL 500 list published by FORTUNE magazine in August 2015, WAL-MART STORES (USA) ranks #1 and WUHAN IRON & STEEL (China) ranks #500. EDIT: The above table has been revised to reflect the correct profit of Wuhan Iron & Steel, which is US$ 54.5 million, not billion. The world’s 500 largest companies collectively … Read more
People buy from people. People have emotions. Ergo, B2C or B2B, emotions play an equally important role in sales. There’s a fairly large group of people that subscribes to this view. It comprises mainly of B2C marketers who are trying to switch to B2B marketing e.g. Deanna Lazzaroni in Dear Modern Marketer: I Dare You … Read more
Here’s our latest success story: Leading Insurer Boosts Sales Omnichannel CRO increases conversion of browsers to buyers This leading insurer uses integrated marketing to drive sales of its automobile, health, and other general insurance products. Traditional marketing comprises of ads in newspapers, bus shelters and so on. Digital marketing includes banner ads, SEO, etc. QR … Read more
Retargeted Ad is one of those things on which my take as a consumer is diametrically opposed to that as a marketer. As a consumer, I hate them. As a marketer, I love them. For the uninitiated – or, in this case, the unchased – retargeted ads are the banner ads that follow you around … Read more
Traditional retailers aka kirana stores sell almost everything at MRP* whereas modern retail aka supermarkets sell almost everything below MRP (for the unintiated, this and other India-specific terms are explained at end of the post). Since Indians are price-sensitive, modern retail should totally corner the Indian retail market, right? Wrong! Modern retail accounts for barely … Read more
I was recently talking to an SAP consultant who has been in this field for close to a decade and is currently employed with one of the world’s largest SAP implementation partners. I was tickled by a few things he told me about the current state-of-affairs in the SAP world: As an FI lead, he … Read more
Here’s our latest success story: LCMS Vendor Accelerates SAAS Subscription Revenues Product redesign multiplies user count This Learning Content Management Software vendor ported its onpremise software to the cloud, treating the migration as a pure change in deployment method not meriting any change in functionality. A year after going live, the SaaS version had managed … Read more
In What Happens Before A Prospect Contacts Sales?, we’d shared CEB’s finding that B2B prospects complete 57% of their purchasing decision before contacting sales. As we saw in that post, the new Internet-powered purchasing process introduces a blindzone in the purchase process. Unless navigated successfully, this blindzone will lead to a situation where the Buyer … Read more