Official Blog of GTM360 Marketing Solutions
Blog post published in GTM360-Sales & Marketing Newsletter (launched 15 Feb 2023)
Time and again, we come across companies who position their software around the GTM theme of “overcoming the tyranny of Excel”. Recent examples include developers of a business activity monitoring (BAM) platform and a mobile secondary sales application. It is true that Excel-intensive environments are generally fraught with indiscipline and duplication of efforts. Therefore, the … Read more
At the NASSCOM Leadership Summit currently underway in Mumbai, India, the CIO of a leading American company advises Indian IT companies to “come up with targeted solutions for clients’ problems rather than putting a whole lot of effort into a generic sales approach”. Marketable Items created by GTM360 help IT product and services companies to do exactly that. … Read more
We recently developed and delivered a mobile app called RAPP360. Short forResidency Audit App 360, RAPP360 makes it very easy for people having multiple residences to respond to tax audits from different jurisdictions by providing a detailed log of their physical location over the previous years. The primary target audience for RAPP360 comprises of Wall Streeters … Read more
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. "What The Traffic Can Bear Pricing". Everyone understands "cost plus" pricing. Many understand "value based" pricing. But very few people (in my circle) understand that some brands can get away with exorbitant prices just because their … Read more