Official Blog of GTM360 Marketing Solutions
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, we saw why consumers were more likely to try out mobile wallets for store loyalty cards than debit or credit cards. In this post, we’ll go beyond initial adoption and see where these two mobile wallet use cases – “mobile loyalty” and “mobile payment” … Read more
My leather wallet wore out recently. With so much buzz around mobile wallets, I was wondering if I should even bother with another leather wallet. Before switching to a mobile wallet, I inventoried the contents of my wallet and arranged them into two piles. LHS: This pile contained payment related items such as cash, two … Read more
Bill Gates had once famously remarked, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. Having witnessed the first part of this statement coming true with so many technologies – biometrics, e-grocery and mobile payments to name a few – … Read more
The proverbial ink has hardly dried on my blog post titled Mobile OTP: Cyanide Or Caffeine For Online Payments? than I saw the following “payment failure” screen on my laptop: This ‘kiss-of-death’ message appeared when I tried to pay for my broadband connection. Incidentally, it was the very first online bill payment I attempted after the … Read more
I recently received an SMS from one of my credit card issuing banks informing me about the following change in procedure for using its credit cards online: With immediate effect, for each online transaction on your BANK1 Credit Card, an OTP (One Time Password) will be sent via SMS to your registered mobile number. In … Read more
The number of times the words “should” and “charge” appear in this article titled “RBI WANTS TO DISCOURAGE USE OF CHEQUES” got me wondering if “negative reinforcement” is seen as the only way to wean people away from their time-worn habit of using cheques and move them to electronic payments. For the uninitiated, RBI, or … Read more
In our past articles (click here and here), we took QR codes for granted wherever we found them and focused on their underlying technology, shared tips on how to get them right and suggested a few goals for after they scanned correctly. For a quick recap, QR codes enable smartphone users to visit websites and landing pages, download … Read more
In How Can Organized Retailers Respond To Showrooming?, I’d written about “showrooming”, the new shopping behavior in which consumers use a physical store as a showroom to touch and feel a product but ultimately buy it from an online competitor – often at a lower price. Although showrooming hasn’t yet become mainstream, it’s bound to gain … Read more
According to a Barron’s article titled The End of Cash?, the use of cash as a percentage of retail spending in the USA declined from 36% in 2002 to 29% in 2012. That works out to a CAGR of -19.5% per decade. Extrapolating these figures, cash usage should become 0% by 2202. That’s 190 years … Read more
An old friend of mine from my alma mater, IIT Bombay, who is now a tenured professor at North Carolina State University, was recently carrying out a sponsored study on supply chain dynamics in various parts of the world. In this context, he reached out to me a couple of months ago to seek my … Read more