Official Blog of GTM360 Marketing Solutions
The quick service restaurant chain FAASO’s recently launched MOBILE wrAPP, an ordering, payment cum loyalty app. Available on Android, iOS and Windows, the app lets users locate stores, browse the menu, place delivery or takeaway orders, and make online or cash on delivery payments. To incent repeat purchase, the company credits INR 400 (~US$ 6.67) … Read more
The leading British technology and Internet apps blog Make Use Of recently launched a loyalty-cum-rewards program where readers earn points for sharing its articles on social networks. In the past, I’ve come across rewards for filling forms, completing surveys and taking other actions but this is the first time I’m seeing a website rewarding social sharing … Read more
Every update to Google’s search algorithm – Penguin and Panda to name the latest two – is accompanied by major upheavals in the rankings of websites on the Google Search Engine Results Page. Take the case of Mahalo for example: After the Panda update, the human-powered search directory found itself shunted off from the #1 position … Read more
Fixing the misalignment between Sales and Marketing is a challenge that probably harkens back to the inception of business itself. The 4.3 million results you’ll find when you Google for “Sales Marketing Alignment” speak to the humungous amount of chatter on this subject. On the other hand, there were merely 20 searches for this keyword … Read more
In Will The Sad State Of Logistics Hurt eCommerce?, I highlighted how DHL, FedEx and other multinational courier companies are 8-10X costlier than the local ones, and are, therefore, affordable only for high-value consignments. I recently went through an experience which highlighted the risk of sending anything valuable via couriers. I placed my credit card … Read more
For several years, American travelers have been having a tough time trying to use their magstripe credit cards in EMV Europe. In India, as highlighted here, many ecommerce and bill payment websites have recently started refusing American credit cards. This is because these cards don’t have Mobile OTP, a two factor authentication mechanism that is now … Read more
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2014. We’re happy to share the following highlights of 2013: Our Location Based Task Reminder app LBTR360 made it to the Computerworld Top 100 Android Apps list We released the QR360 Framework that provides QR code best practices. While we have a vested interest in this … Read more
On the weekend preceding 2 December 2013, Amazon CEO Jeff Bezos announced plans to use Unmanned Aerial Vehicles – aka drones – to deliver packages, thereby cutting delivery times to 30 minutes. Like many people, I thought this was a great idea. Amazon’s plan to use drones is self-admittedly futuristic. Retail Systems Research, Reuters and … Read more
Personalization has always been a hot topic since the dawn of the Internet. It has been garnering greater interest lately as recent advances in HTML5, Big Data and Mobility technologies have raised the ability of brands to improve timeliness and relevance of their customer engagement efforts to the next level. News, social updates, color scheme, … Read more
Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can recall at least five occasions on which I’ve been involved with spec’cing channel support in the past 15-odd years: ERP in Branch Office in the … Read more