Official Blog of GTM360 Marketing Solutions
Soon after I wrote Cheque Truncation System or Contract Termination System, a senior banker averred to me in private that India’s cheque truncation program had a lot of loose ends. A friend of mine who used to work for a CTS solutions provider pointed out that the program had an ever greater impact on NBFCs … Read more
Following on from Your QR Code Works. What Next? – Part 1, we illustrate a few more best practices of QR code based CTAs (Call To Actions): INTRASOFT. The ad offers download of the company’s financial results by scanning the accompanying QR code. Since financial results are bulky, we presume that the ad chose to employ … Read more
Of late, there has been a marked increase in QR codes conforming with the basic guidelines of how to make QR codes work. As a result, close to 50% of QR codes we’ve come across in the last 2-3 months work – as in they can be scanned successfully from a variety of smartphones. For … Read more
There has been a spate of ads and announcements over the last 3-4 weeks by banks in India about the introduction of the new Cheque Truncation System, CTS-2010, from the new year i.e. three weeks from now. For the uninitiated, CTS transforms cheque clearing from a paper-intensive process to a digital journey whereby only images of … Read more
For several years, online payments in India have been subject to two-factor authentication, which works as follows: Shoppers reach the checkout page of the merchant or biller’s website where they select their method of payment (e.g., credit card). They’re then ferried across to the payment provider’s website. Here, they enter their credit card details including … Read more
Technophobes and security pundits have been warning for a long time that it’s possible for a passerby with an RFID reader – and malafide intent – to skim debit / credit card details off of contactless cards and NFC smartphones even when they’re tucked away inside their owners’ wallets, pockets or hand bags. I had … Read more
Height of eBanking Irony is when My bank wants me to visit its branch to update my email. I wonder why I can’t convey my new email address to my bank via Internet Banking or in a letter signed by me in ‘wet ink’. Left with no choice, I visit the branch, but find that … Read more
Electronic delivery of bills and statements promises to save stationery, printing and postage costs for banks, mobile network operators, municipalities / boroughs, utilities and other types of billers. Attracted by the cost savings potential, a large number of billers have adopted eBilling / eStatements technology in recent times. To actually realize the savings, many billers … Read more
In a previous blog post titled Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, I’d written about customer service via social media and how it could be a great experience for customers of airlines, banks, insurers, mobile network operators and other service providers. We now look at … Read more
Around the end of 2009, my HP OfficeJet printer broke down. I logged a call with the local office of Hewlett Packard’s service partner. I got no response for three days. I gave up with the vendor’s local office and decided to escalate my complaint to its head office. Thankfully, the company’s Vice President for … Read more