Official Blog of GTM360 Marketing Solutions
Many banks tend to view Mobile Banking as a truncated version of Internet Banking and tend to offer it only to their existing Internet Banking users. This approach completely negates the true potential of mobile – after all, if I check my account balance once a week, make one or two fund transfers per month … Read more
In our past articles (click here and here), we took QR codes for granted wherever we found them and focused on their underlying technology, shared tips on how to get them right and suggested a few goals for after they scanned correctly. For a quick recap, QR codes enable smartphone users to visit websites and landing pages, download … Read more
What data breach? Are you talking about the one that happened at Heartland in 2009? Or, maybe the Fidelity one from 2011? Again, no? Oh, you’re referring to the latest one that led to the arrests in New York of several people who fraudulently withdrew $45M from several ATMs. By now, it should be obvious what’s … Read more
Here’s our latest success story: Retail Bank Sees Strong Uplift In Online Customer Acquisition CRO boosts conversion of website visitors to customers Kotak Mahindra Bank is one of the fastest growing and most admired financial institutions in India. Since its inception as a nonbanking financial company in 1985 and as a bank in 2003, the … Read more
According to a Barron’s article titled The End of Cash?, the use of cash as a percentage of retail spending in the USA declined from 36% in 2002 to 29% in 2012. That works out to a CAGR of -19.5% per decade. Extrapolating these figures, cash usage should become 0% by 2202. That’s 190 years … Read more
We’re happy to announce that Computerworld has named our LBS app Location Based Task Reminder (LBTR360) as a Top 10 Android app in the to do list category. Click here to read the full Computerworld report. As explained in greater detail here, LBTR360 is a reusable, LBS mobile app framework using which we develop custom … Read more
Over five years ago, I’d written a post titled Cheque Deposit Systems — Are They Really Worth It? During the next couple of years, I found this contraption to be down every other time I went to pay my credit card bill. My overall poor experience with this technology led me to conclude in a … Read more
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. This famous quote is attributed to John Wanamaker (1838-1922), the US businessman who is often considered to be the father of the department store. We use the slide at the bottom to explain the impact of our go … Read more
In my op-ed article titled “Impact of Regulation on Financial Services Providers” published in the August 2012 issue of The Journal of Internet Banking & Commerce, I’d argued that banks don’t have much to fear from the slew of financial products launched by non-banking financial services providers. Many career bankers averred that they heaved a … Read more
According to the World Retail Banking Report 2012 co-authored by Cap Gemini and EFMA and a few other research reports published recently, customers are viewing the Internet as one of the two most important channels of retail banking worldwide, the branch being the other. OTOH, many banks, nonbanking financial service providers and others are virtually treating … Read more