Official Blog of GTM360 Marketing Solutions
I’m happy to announce that I have been named to The Royalty of Insightful Financial Services Content list. Compiled by Bryan Clagett, CMO & Investor in Geezeo, a proven white-label PFM provider for banks and credit unions, this list places me in the august company of Ron Shevlin, Jim Marous, Stessa Cohen, Brett King, Chris … Read more
In a recent editorial titled “How To Reduce Card Interchange Charges”, Economic Times advocates a combination of subsidy and competition to reduce merchant fees for accepting card payments. In case you missed it, the government of India has been aggressively pushing cashless payments recently after it demonetized the INR 500 and 1000 notes (and announced plans … Read more
The Indian government recently demonetized the INR 500 and 1000 notes and announced plans to introduce new design notes in INR 500, 1000 and 2000 denomination. In the wake of this move – trending on Twitter as #CurrencySwitch among other hashtags – many people have been asking why India hasn’t taken this opportunity to go … Read more
In Part 1 titled “Fintechs Need Marketers And Lobbyists – Not Lawyers”, we saw why marketers and lobbyists play a vital role in a fintech startup’s success, and how successful startups in fintech and other heavily regulated industries don’t seem to have consulted lawyers while conceptualizing their offerings. In this second part, we’ll examine the … Read more
Like startups in any other industry, fintechs need to find a problem to solve, develop a solution and package it in such a way that it provides customers with a compelling reason to use. SQUARE and PayZapp are two fintechs that have done a great job of this. To know why I say this, check … Read more
My property management company in UK wanted me to quote the following reference along with my monthly rent payment: MCS MERIDIAN CLIENT ACCOUNT HOUSE RENT 98 MERIDIAN PLACE JUN 2008 The reference field in the fund transfer screen of my bank’s Online Banking was too short to support this narration. While I could’ve written it easily … Read more
I got my first credit card in the late ’80s. Since then, I’ve been a major fan of plastic. Rewards, deferred payment and a built-in line of defence from fraud – these are some of the reasons I pay with credit cards as far as possible. One more reason why I prefer credit card is … Read more
There’s lot of data in the public domain. Buyer 2.0 is Internet-savvy. So they will help themselves to all that information and find solutions to their pain areas by themselves. Ergo salespersons should stop trying to sell solutions to potential customers. This is the sum of essence of one prevailing school of thought in B2B … Read more
Following Chipotle’s e-coli scare late last year, the burrito chain’s stock has been on a free fall. From a peak of ~$750 in October 2015, the stock price plummeted to ~$400 at the height of the crisis last month. At the time, it was rumored that the company might be forced to file for bankruptcy. … Read more
They said cash is costly. It didn’t work with merchants. They launched one mobile wallet after the other to drive cashless behavior. It didn’t work with consumers. They scared people away from currency notes, claiming they contain all kinds of germs, bacteria and viruses. It didn’t work with anyone. Today: 85% of world’s transactions happen … Read more