Official Blog of GTM360 Marketing Solutions
I’ve been using Bar Code Reader, Email, Google Maps, LinkedIn, Twitter and many other mobile apps regularly on my Android smartphone for several months, both under 3G and WiFi. A couple of weeks ago, all of them suddenly stopped working on 3G. They continued to work under the WiFi mode. At the same time, I … Read more
We left no doubt here and here that we’re big fans of airlines, banks, insurers, telecom operators and other industries that provide customer service over social networks. In the weeks following these two posts, we were introduced to a bunch of cloud-based tools that monitor tweets and other social media updates, identify customer complaints by analyzing their … Read more
Technophobes and security pundits have been warning for a long time that it’s possible for a passerby with an RFID reader – and malafide intent – to skim debit / credit card details off of contactless cards and NFC smartphones even when they’re tucked away inside their owners’ wallets, pockets or hand bags. I had … Read more
Three days ago, Google announced turn-by-turn navigation with voice assistance on the Android version of its Maps app for the top six cities in India including Pune in Western India. While driving back to my house in NE Pune from my parents’ house in SE Pune earlier tonight, I got the chance to try out the … Read more
We recently developed and delivered a mobile app called RAPP360. Short forResidency Audit App 360, RAPP360 makes it very easy for people having multiple residences to respond to tax audits from different jurisdictions by providing a detailed log of their physical location over the previous years. The primary target audience for RAPP360 comprises of Wall Streeters … Read more
In Part-1 of this blog post, we’d described multichannel banking. In Part-2, we’d introduced the concept of omnichannel retailing. In this concluding part, we’ll explain what omnichannel behavior could mean in the context of retail banking and suggest ways by which banks could jump on to the omnichannel bandwagon even if they didn’t / couldn’t fix shortcomings in their … Read more
In Part-1 of this blog post, we introduced the concept of omnichannel banking and explained how it differed from multichannel banking. We’d claimed that 100% multichannel support was neither necessary nor practical. In this Part-2, we’ll explain why. While banks have traditionally viewed their relationship with customers through the prism of channels, customers don’t necessarily … Read more
When I wrote Differentiate Your Product By Going The Extra Mile – Part 2, I’d meant it to be the second and concluding post. But, I recently came across a few more updates – some positive and some not so positive – on this subject that I thought I must share, hence this third part. One, as … Read more
Enough and more has been written about how banks lack fully fledged multichannel support. For the uninitiated, a “channel” refers to the medium of communication between customers and businesses such as retail banks. Branch, Phone (call center), ATM, Internet Banking, Mobile Banking and Social Networking are typical channels in the context of a retail bank. “Multichannel … Read more
Usability is generally associated with benefits like reduced friction, superior UX and greater cross-selling for e-commerce providers. Click here to read a couple of my articles and blog posts about usability in this context. During a recent transaction, I realized how better usability could also cut costs for an online business. I normally buy domain names … Read more