Official Blog of GTM360 Marketing Solutions
Three days ago, Google announced turn-by-turn navigation with voice assistance on the Android version of its Maps app for the top six cities in India including Pune in Western India. While driving back to my house in NE Pune from my parents’ house in SE Pune earlier tonight, I got the chance to try out the … Read more
We recently developed and delivered a mobile app called RAPP360. Short forResidency Audit App 360, RAPP360 makes it very easy for people having multiple residences to respond to tax audits from different jurisdictions by providing a detailed log of their physical location over the previous years. The primary target audience for RAPP360 comprises of Wall Streeters … Read more
In Part-1 of this blog post, we’d described multichannel banking. In Part-2, we’d introduced the concept of omnichannel retailing. In this concluding part, we’ll explain what omnichannel behavior could mean in the context of retail banking and suggest ways by which banks could jump on to the omnichannel bandwagon even if they didn’t / couldn’t fix shortcomings in their … Read more
In Part-1 of this blog post, we introduced the concept of omnichannel banking and explained how it differed from multichannel banking. We’d claimed that 100% multichannel support was neither necessary nor practical. In this Part-2, we’ll explain why. While banks have traditionally viewed their relationship with customers through the prism of channels, customers don’t necessarily … Read more
When I wrote Differentiate Your Product By Going The Extra Mile – Part 2, I’d meant it to be the second and concluding post. But, I recently came across a few more updates – some positive and some not so positive – on this subject that I thought I must share, hence this third part. One, as … Read more
Enough and more has been written about how banks lack fully fledged multichannel support. For the uninitiated, a “channel” refers to the medium of communication between customers and businesses such as retail banks. Branch, Phone (call center), ATM, Internet Banking, Mobile Banking and Social Networking are typical channels in the context of a retail bank. “Multichannel … Read more
Usability is generally associated with benefits like reduced friction, superior UX and greater cross-selling for e-commerce providers. Click here to read a couple of my articles and blog posts about usability in this context. During a recent transaction, I realized how better usability could also cut costs for an online business. I normally buy domain names … Read more
In Part 1 of this blog post, we’d compared the realtime SMS alerts for credit card transactions sent out by two banks, BANK1 and BANK2. Let us reproduct the two banks’s SMS messages. First, BANK1. Next, BANK2. In this Part 2, we’ll look at these SMS alerts as ‘products’ and see how well they work for … Read more
Credit card holders in India might have noticed of late that they’re receiving SMS alerts on their mobile phones each time they use their cards. I’m not sure if this is a bank/card-specific initiative or the outcome of some new government regulation applicable across the industry, but I’ve been receiving these notifications from the issuers … Read more
http://optimize.ly/l2BfDR http://www.gtm360.com/images/logo_optimizely_100w.jpg http://techcrunch.com/2010/07/15/optimizely-ab-test/”>http://techcrunch.com/2010/07/15/optimizely-ab-test/ Art Meets Science With A/B Testing – Part 1 Enter the new crop of providers of cloud-based A/B testing solutions. They include Optimizely, Unbounce and Webify. These A/B testing solution providers free up the designer to focus on the business side of optimizing their applications and lift much of the load of … Read more