Official Blog of GTM360 Marketing Solutions
Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can recall at least five occasions on which I’ve been involved with spec’cing channel support in the past 15-odd years: ERP in Branch Office in the … Read more
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, we saw why consumers were more likely to try out mobile wallets for store loyalty cards than debit or credit cards. In this post, we’ll go beyond initial adoption and see where these two mobile wallet use cases – “mobile loyalty” and “mobile payment” … Read more
My leather wallet wore out recently. With so much buzz around mobile wallets, I was wondering if I should even bother with another leather wallet. Before switching to a mobile wallet, I inventoried the contents of my wallet and arranged them into two piles. LHS: This pile contained payment related items such as cash, two … Read more
Bill Gates had once famously remarked, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. Having witnessed the first part of this statement coming true with so many technologies – biometrics, e-grocery and mobile payments to name a few – … Read more
I recently received an SMS from one of my credit card issuing banks informing me about the following change in procedure for using its credit cards online: With immediate effect, for each online transaction on your BANK1 Credit Card, an OTP (One Time Password) will be sent via SMS to your registered mobile number. In … Read more
The number of times the words “should” and “charge” appear in this article titled “RBI WANTS TO DISCOURAGE USE OF CHEQUES” got me wondering if “negative reinforcement” is seen as the only way to wean people away from their time-worn habit of using cheques and move them to electronic payments. For the uninitiated, RBI, or … Read more
Many banks tend to view Mobile Banking as a truncated version of Internet Banking and tend to offer it only to their existing Internet Banking users. This approach completely negates the true potential of mobile – after all, if I check my account balance once a week, make one or two fund transfers per month … Read more
We’re happy to announce that Computerworld has named our LBS app Location Based Task Reminder (LBTR360) as a Top 10 Android app in the to do list category. Click here to read the full Computerworld report. As explained in greater detail here, LBTR360 is a reusable, LBS mobile app framework using which we develop custom … Read more
An old friend of mine from my alma mater, IIT Bombay, who is now a tenured professor at North Carolina State University, was recently carrying out a sponsored study on supply chain dynamics in various parts of the world. In this context, he reached out to me a couple of months ago to seek my … Read more
How Long Can Malls Remain Open If Stores Inside Them Keep Closing Down? Short Answer: Forever. Now for the long version. As I highlighted in Retail Winners & Losers Amidst Skyrocketing Real Estate Costs, many stores are unable to survive on the face of skyrocketing real estate costs. Although this post focused largely on standalone … Read more