Ketharaman Swaminathan

If You Must Use A Long Form, At Least Pre-Fill As Much Of It As You Can

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EMAIL360 is a cloud-based software that delivers the most powerful features of marketing automation solutions at a fraction of their cost. EMAIL360 helps marketers start the conversation with their website visitors by collecting the barest minimum contact information. By doing so with a 1-click form and without complex reCAPTCHAs and page transitions, EMAIL360 provides a frictionless … Read more

TransPromos Help Billers Grow Advertising Revenues

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Electronic delivery of bills and statements promises to save stationery, printing and postage costs for banks, mobile network operators, municipalities / boroughs, utilities and other types of billers. Attracted by the cost savings potential, a large number of billers have adopted eBilling / eStatements technology in recent times. To actually realize the savings, many billers … Read more

The Business Case For Social Media Customer Service

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In a previous blog post titled Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, I’d written about customer service via social media and how it could be a great experience for customers of airlines, banks, insurers, mobile network operators and other service providers. We now look at … Read more

How Can Organized Retailers Respond To Showrooming?

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‘Showrooming’ is being projected as a new threat posed by e-commerce websites to organized retailers’ brick-and-mortar stores. Showrooming can be defined best as “the consumer practice of using a retailer’s stores as a show room, to look, touch, and feel (not to mention partake of the retailer’s employee expertise, such that it might be), but … Read more

Making QR Codes Work

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Over the past 18 months or so, we’ve written several blog posts (here, here and here) about the whats, the whys and the why nots of QR codes. We’ve subsequently seen a steady stream of QR codes used in print ads by banks, insurers, real estate developers, retailers and others. There’s no doubt that this technology has entered the … Read more

To Pinterest Or Not To Pinterest?

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With all the recent buzz around Pinterest, our inboxes have been flooded with several white papers and blog posts on the relevance of the latest social media network for B2B. After a quick glance at its website, we realized that it was easier to simply jump aboard Pinterest than to keep mulling over whether to … Read more

Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music

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Around the end of 2009, my HP OfficeJet printer broke down. I logged a call with the local office of Hewlett Packard’s service partner. I got no response for three days. I gave up with the vendor’s local office and decided to escalate my complaint to its head office. Thankfully, the company’s Vice President for … Read more