Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
For several years, American travelers have been having a tough time trying to use their magstripe credit cards in EMV Europe. In India, as highlighted here, many ecommerce and bill payment websites have recently started refusing American credit cards. This is because these cards don’t have Mobile OTP, a two factor authentication mechanism that is now … Read more
In this first post of the new year, we welcome all readers back to GTM360 Blog in 2014. With more than a threefold increase in readership, 2013 was a blockbuster year. Thank you, dear readers, for your enthusiastic support of this blog. The 10 most popular posts in 2013 were: #10: The Experience That 99% … Read more
In a world that’s awash with exuberant projections in 2022 for products that are not yet launched in 2013 – no, I’m not just looking at you, ISIS – GigaOm injected a touch of reality by providing some actual figures for mobile wallet payment volumes: US$ 500M in USA last year (Source: GigaOm / Berg … Read more
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2014. We’re happy to share the following highlights of 2013: Our Location Based Task Reminder app LBTR360 made it to the Computerworld Top 100 Android Apps list We released the QR360 Framework that provides QR code best practices. While we have a vested interest in this … Read more
The old saying “Don’t do the crime if you can’t do the time” crossed my mind when I recently read this article in which loan defaulters protest against the aggressive procedures adopted by banks to recover their loans. The typical refrain of almost every defaulter profiled in this article is “I couldn’t keep up with my … Read more
On the weekend preceding 2 December 2013, Amazon CEO Jeff Bezos announced plans to use Unmanned Aerial Vehicles – aka drones – to deliver packages, thereby cutting delivery times to 30 minutes. Like many people, I thought this was a great idea. Amazon’s plan to use drones is self-admittedly futuristic. Retail Systems Research, Reuters and … Read more
Personalization has always been a hot topic since the dawn of the Internet. It has been garnering greater interest lately as recent advances in HTML5, Big Data and Mobility technologies have raised the ability of brands to improve timeliness and relevance of their customer engagement efforts to the next level. News, social updates, color scheme, … Read more
Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can recall at least five occasions on which I’ve been involved with spec’cing channel support in the past 15-odd years: ERP in Branch Office in the … Read more
Here are three new things I discovered about Twitter recently. You can look but you can’t touch As the example of @SwitchPay shows, it’s possible to restrict access to your tweets and “complete” profile only to “confirmed” followers. When I clicked the “Follow” button to send a request to follow @SwitchPay, I saw a fleeting … Read more
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, we saw why consumers were more likely to try out mobile wallets for store loyalty cards than debit or credit cards. In this post, we’ll go beyond initial adoption and see where these two mobile wallet use cases – “mobile loyalty” and “mobile payment” … Read more