Differentiate Your Product By Going The Extra Mile – Part 2

In Part 1 of this blog post, we’d compared the realtime SMS alerts for credit card transactions sent out by  two banks, BANK1 and BANK2. Let us reproduct the two banks’s SMS messages. First, BANK1. Next, BANK2. In this Part 2, we’ll look at these SMS alerts as ‘products’ and see how well they work for … Read more

Differentiate Your Product By Going The Extra Mile – Part 1

Credit card holders in India might have noticed of late that they’re receiving SMS alerts on their mobile phones each time they use their cards. I’m not sure if this is a bank/card-specific initiative or the outcome of some new government regulation applicable across the industry, but I’ve been receiving these notifications from the issuers … Read more