B2 Products & Services

Differentiate Your Product By Going The Extra Mile – Part 2

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In Part 1 of this blog post, we’d compared the realtime SMS alerts for credit card transactions sent out by  two banks, BANK1 and BANK2. Let us reproduct the two banks’s SMS messages. First, BANK1. Next, BANK2. In this Part 2, we’ll look at these SMS alerts as ‘products’ and see how well they work for … Read more

Differentiate Your Product By Going The Extra Mile – Part 1

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Credit card holders in India might have noticed of late that they’re receiving SMS alerts on their mobile phones each time they use their cards. I’m not sure if this is a bank/card-specific initiative or the outcome of some new government regulation applicable across the industry, but I’ve been receiving these notifications from the issuers … Read more

Art Meets Science With A/B Testing – Part 2

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http://optimize.ly/l2BfDR http://www.gtm360.com/images/logo_optimizely_100w.jpg http://techcrunch.com/2010/07/15/optimizely-ab-test/”>http://techcrunch.com/2010/07/15/optimizely-ab-test/ Art Meets Science With A/B Testing – Part 1 Enter the new crop of providers of cloud-based A/B testing solutions. They include Optimizely, Unbounce and Webify. These A/B testing solution providers free up the designer to focus on the business side of optimizing their applications and lift much of the load of … Read more

Art Meets Science With A/B Testing – Part 1

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I’d read this post when it was published last year. I recently found the need to do A/B testing and happened to read a newspaper article about Wingify / VisualWebsiteOptimizer. This article had alluded to Optimizely as a high-cost competitor of VWO. I headed to VWO and found that it lacked the most elementary performance … Read more