Official Blog of GTM360 Marketing Solutions
Looks like mobile has started impoverishing publishers, too, since I wrote Will Mobile Impoverish Bloggers? two years ago. Smartphones and tablets are causing trouble for publishers for more reasons than one: Their smaller displays support fewer ads People have a lower propensity to click ads on mobile (unless they’re like the nicely obfuscated Google Ads but … Read more
Security increases friction. That’s not news. I’ve myself written many blog posts – click here, here and here – on this perennial tradeoff involved in payments. However, I recently found a new security measure that actually creates new sources of vulnerability. Ironic but true. Since December 2013, India’s central bank RBI has made it mandatory … Read more
Since I wrote Loyalty Or Disloyalty Programs? and Beware Of Losing Sales With Bad Loyalty Programs, a couple of companies have used mobile technologies in very innovative ways to design loyalty programs that truly foster loyalty. But Shopper’s Stop is not one among them. The pioneer of India’s organized retail industry recently introduced a mobile app variant of its … Read more
I recently went through two omnichannel experiences, one that started well but went downhill thereafter, and another that was a disaster right from the beginning. Before I deep dive into my experiences, here’s a quick working definition of omnichannel: Omnichannel is where a single business process is deliberately split across multiple channels so that each … Read more
Advances in Big Data, Internet of Things and other technologies are contributing to an ever-increasing deluge of information in today’s digital world. Not surprisingly, analytics has once again become a hot topic. But I sometimes wonder if there’s such a thing as “too much analytics”. I’m not referring to “analysis paralysis” where no action results … Read more
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, I’d highlighted why paying with plastic cards comes naturally to most people and why mobile wallets are not offering any compelling reason for people to switch to them instead of continuing to use plastic cards for their everyday payments. I’d also pointed out in … Read more
In a world that’s awash with exuberant projections in 2022 for products that are not yet launched in 2013 – no, I’m not just looking at you, ISIS – GigaOm injected a touch of reality by providing some actual figures for mobile wallet payment volumes: US$ 500M in USA last year (Source: GigaOm / Berg … Read more
Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can recall at least five occasions on which I’ve been involved with spec’cing channel support in the past 15-odd years: ERP in Branch Office in the … Read more
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, we saw why consumers were more likely to try out mobile wallets for store loyalty cards than debit or credit cards. In this post, we’ll go beyond initial adoption and see where these two mobile wallet use cases – “mobile loyalty” and “mobile payment” … Read more
My leather wallet wore out recently. With so much buzz around mobile wallets, I was wondering if I should even bother with another leather wallet. Before switching to a mobile wallet, I inventoried the contents of my wallet and arranged them into two piles. LHS: This pile contained payment related items such as cash, two … Read more