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Cross the chasm!

GTM360 offers traditional and digital marketing services to help technology providers to escape the “kiss of death” and “cross the chasm” to enter the mainstream market.

What gets you to the chasm does not take you across the chasm

Before The Chasm

Tech-oriented
Try out every new thing
Seek bragging rights
Product must be new
Take a leap-of-faith based on PoC
Low propensity to pay

After The Chasm

Business-oriented
Technology must solve a business problem
Product must work as advertised
Product must belong to visible category
Product must fit into existing technology landscape
Willing to pay proportionate to perceived business value.

Integrated Marketing Services

Our range of traditional and digital marketing services spans outsourced product management, positioning, packaging, targeting, messaging, top and mid-funnel content development, and management of marketing campaigns.

PRODUCT

Outsourced Product Management

OFFERING

Positioning, Packaging, Targeting and Messaging

CONTENT

Top and Mid-Funnel Content Development

CAMPAIGN

Traditional and Digital Marketing Campaign Management

Product Specs
Marketable Items
Marketing Collateral
Best Practices

Value Delivered

By partnering with us, companies in IT and other technology-intensive industries can

Enhance appeal of offering

Boost sales pipeline

Increase ticket size

Improve conversion

Shorten sales cycle

SUCCESS STORIES

ENTERPRISE MOBILITY SOLUTION MULTIPLIES DEAL SIZE

Packaging hidden features propels product into a different orbit.

SAP SERVICES PARTNER ENTERS NEW FORTUNE 500 CORPORATION

Marketable items generate appeal for C-Suite.

PAYMENTS SOLUTIONS PROVIDER BOOSTS SALES PIPELINE

Marketable offerings give a shot in the arm to inside sales.

US NETWORK SECURITY VENDOR SHORTENS SALES CYCLE

Repositioning circumvents cultural issues in emerging markets.

EBILL VENDOR INCREASES UPSELLS AND IMPROVES WIN-RATES

“QRcomaniacs” reinforce vendor’s thought leadership positioning.

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CALLING BS OF DISRUPTION OF B2B SALES

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