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Product

Create World Class Products!

Outsourced Product Management

We help you to transform your existing ideas, products and projects into world-class products. We place specific emphasis on positioning your product in such a way that it can outflank incumbent competitors.

If you’re a native product company, we go beyond “best practices” to enrich your product with “next practices” so that it becomes world-class and delivers higher ticket size and / or accelerated deal flow. If you’re a services company, we first carry out portfolio analysis and recommend the appropriate cluster of your projects that should be taken up for productization (or developing solution accelerators), and then help you build your MVP (Minimum Viable Product) so that you can achieve accelerated monetization of the IP from your repetitive projects.

Our product selection and specifications will be driven by gaps in the existing category, your strengths, market size, low hanging fruits, and so on. The activities in this phase are listed below:

  • Deep dive into existing ideas, products or projects
  • Cluster existing assets
  • Decide product category
  • Grasp future direction
  • Define specs to create world-class product and “aha” moments to outflank incumbent competitors.

The product is then taken up for the OFFERING phase.

SUCCESS STORIES

SAAS VENDOR MINIMIZES CHURN AND MAXIMIZES REVENUE

New Onboarding Wizard eliminates cognitive dissonance.

LATECOMER OUTFLANKS LEADING INCUMBENT PRODUCTS

“AHA” moment gives the winning edge to new SAAS product.

IT SERVICES COMPANY CREATES PRODUCT FROM SERVICES

Outsourced product management delivers manifold value from IP assets.

A/B TESTING PRODUCT ACHIEVES PREDICTABLE REVENUES

Enhanced usage scenarios provide compelling reason for ongoing use.

ERP VENDOR BOLSTERS SALES OF INTERNET APPLICATION SUITE

360 degree packaging bolsters product appeal.

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