Consulting

Get more bang for your marketing buck!

We offer digital transformation consulting to supercharge your sales and marketing orgs.

CRO

Optimize the conversion rate of your digital sales.

A/B Testing

Test variations of your UI and UX elements.

Website Analytics

Accelerate your outbound sales motion.

Sales Contracting

Draft and review your sales contracts.

Conversion Rate Optimization

Did you know that only 4 out of 100 visitors on Amazon website proceed to buy? Or that only 8 out 100 visitors to B2B tech websites fill a form leaving their email address?? In the past, marketers would shrug these numbers off by saying that’s how it is. However, CMOs are now having to do more with less. With CRO, they can bump up these metrics.

Activities and deliverables:

Customer journey mapping
Progressive profiling
Identify friction hotspots
Propose ways to remove friction e.g. progressive profiling, clear language, add / remove button.
Circle back with A/B testing to test variants

A/B Testing

Look-and-feel of websites has traditionally followed the HiPPO (Highest Paid Person’s Opinion). A/B testing provides a scientific way to test and optimize copy, button and other UI elements of a webpage according to engagement, conversion rate, and other business metrics (that decide the HiPPO’s bonus!).

Activities and deliverables:

Select UI elements for testing
Suggest variants in text, color, etc.
Set up test
Monitor test
Analyze results
Freeze variants

Website Analytics

Did you know that, after making 100 calls, Business Development Executives (BDEs) / Sales Development Representatives (SDRs) are able to connect with only 12-15 right persons at B2B technology buyer companies? In the past, SDRs had no choice but to go through their lead list in sequence and make all the 100 calls before they got through to the 15 right persons. But website analytics changes that. By going beyond Google Analytics, sophisticated tools surface digital handraisers and help SDRs to prioritize their calling / email cadence. Thus enabled to hit the magic figure of 15 RPCs well before making those 100 calls, website analytics enables SDRs to generate more appointments in the same time.

Activities and deliverables:

Selection of analytics tool set
Modification to privacy policy
Implementation of tools
Monitoring of website visitors
Circle back with CRO to optimize UI and UX

Sales Contracting

Contrary to popular narrative, sales contract is not just about lawyers. A substantial part of the contract covers scope of work, project plan, roles and responsibility, and other business-critical areas that must be driven by sales and delivery.

Activities and deliverables: