{"id":967,"date":"2013-09-06T11:47:32","date_gmt":"2013-09-06T06:17:32","guid":{"rendered":"http:\/\/gtm360.com\/blog\/?p=967"},"modified":"2020-07-21T13:24:17","modified_gmt":"2020-07-21T07:54:17","slug":"its-raining-qr-codes-now-in-magazines","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2013\/09\/06\/its-raining-qr-codes-now-in-magazines\/","title":{"rendered":"It’s Raining QR Codes – Now In Magazines"},"content":{"rendered":"

\"\"<\/a>My previous posts about QR codes and Augmented Reality (see Related Posts<\/em> at the bottom of this post) were based on my exposure to these technologies in newspapers, posters and billboards.<\/p>\n

I recently noticed a shower of QR codes in a new medium: magazines. Just the 10 June 2013 issue of the FORTUNE magazine featured five ads that used a QR code or some other form of Augemented Reality.<\/p>\n

Here’s a quick overview of how this technology is put to use in these ads:<\/p>\n

UBS:<\/strong> The leading Swiss bank directs readers who scan its QR code to a 100 second video featuring the CEO of its Asia Pacific wealth management business.<\/p>\n

MARINA BAY SANDS:<\/strong>\u00a0Asia’s self-proclaimed best MICE hotel lets QR code scanners book packages for – what else – meetings, incentives, conferences and exhibitions at its Singapore property.<\/p>\n

JP MORGAN CHASE:<\/strong>\u00a0 America’s top bank uses a QR code to let interested readers register for its Corporate Challenge Run<\/em> in various cities all over the world.<\/p>\n

DUPONT\u00a0QR CODE:<\/strong>\u00a0The “skyscraper” ad in the first half of the magazine goes to a desktop – i.e. not mobile-optimized – landing page on the American chemicals giant’s website.<\/p>\n

\"\"<\/a><\/p>\n

DUPONT A\/R:<\/strong> In its double-spread ad later in the magazine, the company has eschewed QR code in favor of an augmented reality app called Actable<\/em>. I downloaded and installed the app on my smartphone. When I scanned the ad with the app, I was taken to an animated video with several icons. Since it wasn’t easy to decipher what they were supposed to do, I tapped on a few icons randomly. Each tap took me to a different page on the company’s website. Sadly none of these pages was optimized for mobile. To put it mildly, I’ve seen better implementations of A\/R. Besides, Actable is too heavy (over 11MB). Just in case Dupont is not aware, there are many other AR apps that are lighter and capable of delivering a superior UX compared to Actable. ALIVE<\/a>\u00a0and\u00a0POINT<\/a>\u00a0are\u00a0two such apps I’ve used in the past.<\/p>\n

The widespread use of QR codes in a single issue of a leading magazine got me wondering if magazines are becoming the new home for augmented reality technology.<\/p>\n","protected":false},"excerpt":{"rendered":"

My previous posts about QR codes and Augmented Reality (see Related Posts at the bottom of this post) were based on my exposure to these technologies in newspapers, posters and billboards. I recently noticed a shower of QR codes in a new medium: magazines. Just the 10 June 2013 issue of the FORTUNE magazine featured … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,4,10,1],"tags":[],"class_list":["post-967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b1-integrated-marketing","category-digital-marketing","category-mobility","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=967"}],"version-history":[{"count":9,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/967\/revisions"}],"predecessor-version":[{"id":7203,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/967\/revisions\/7203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/968"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}