{"id":9660,"date":"2022-06-22T10:00:41","date_gmt":"2022-06-22T04:30:41","guid":{"rendered":"https:\/\/gtm360.com\/blog\/?p=9660"},"modified":"2022-09-15T15:32:26","modified_gmt":"2022-09-15T10:02:26","slug":"are-digital-natives-losing-their-data-chops-part-2","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2022\/06\/22\/are-digital-natives-losing-their-data-chops-part-2\/","title":{"rendered":"Are Digital Natives Losing Their Data Chops? – Part 2"},"content":{"rendered":"

In\u00a0Are Digital Natives Losing Their Data Chops?<\/strong><\/a>, we saw six examples of digital natives showing signs of losing their data chops.<\/p>\n

The litany of such new age tech companies seems to be never-ending.<\/p>\n

In this post, I will cover eight more examples.<\/p>\n

#7. BREADCRUMBS<\/strong><\/p>\n

\"\"<\/a>The SDR from this San Francisco-based lead scoring startup fixed up a Google Hangout session with me for 7:30PM IST one day last week.<\/p>\n

I received an email from this SDR on the morning of that day saying I have missed this meeting. I replied back pointing out that the scheduled time was several hours away, so there was no question of me missing the meeting. He apologized profusely saying there was a bug in his auto scheduling software. We went ahead with the meeting as scheduled.<\/p>\n

I thought that was the end of it.<\/p>\n

Nope!<\/p>\n

Four days later, I got another “we missed the meeting, click here to reshedule” email from this company!<\/p>\n

#8. AMAZON BUSINESS<\/strong><\/p>\n

Literally years after I signed up for Amazon Business<\/strong><\/em> and placed 100+ orders, I got a welcome kit with cashback for my first order.<\/p>\n

\"\"<\/a><\/p>\n

Enough said!<\/p>\n

#9. HOOTSUITE SCHEDULED POST<\/strong><\/p>\n

As I highlighted in\u00a0Six Best Practices To Convert Freemium To Premium \u2013 Part 1<\/a>,\u00a0Scheduled Post <\/em>was the killer feature that made me switch to Hootsuite from its competitors. Ever since I started using Hootsuite over five years ago, I must have scheduled thousands of posts. Obviously, Hootsuite knows about this since all my scheduled posts are saved on its Publisher section before they go live.<\/p>\n

So you can imagine my shock when I recently received a notif from Hootsuite introducing this feature and offering to walk me through it!<\/p>\n

\"\"<\/a><\/p>\n

#10. CREDIT CARD REWARD REDEMPTION<\/strong><\/p>\n

I read the following post on Twitter recently:<\/p>\n

\n

@berkun<\/a>: Example wanted: a website or product that has a bad core UX probably due to teams or organizations not talking to each other.<\/p>\n<\/div>\n

This gave me a good opportunity to shamelessly plug one of my most favorite examples in this category:<\/p>\n

\n
\n

Login to Bank Website. Click Credit Card > Redeem Rewards.<\/p>\n

Go to Reward Redemption website. Login again.<\/p>\n

Because the two systems do not share credentials with each other.<\/p>\n

But any bank worth its salt will justify this lacuna with some harebrained reason around security.<\/p>\n<\/div>\n<\/blockquote>\n

\"\"<\/a>#11. QUORA<\/strong><\/p>\n

Quora told me that I received a total of 24,000 Upvotes in the year and that my most upvoted answer of the year had received 6 Upvotes.<\/p>\n

A simple back-of-the-envelope calculation would’ve shown that that’s only possible if I wrote more than 4,000 Answers (being 24000\/6).<\/p>\n

Quora knew I didn’t do anything like that since it reported that number in another email: 220.<\/p>\n

Assuming that all but my best-performing answer had received as many as 5 Upvotes, the total number of Upvotes would have been 1101 (being 1*6 + 219*5), which is well short of 24K reported by Quora.<\/p>\n

#12. QUORA (ENCORE!)<\/strong><\/p>\n

In the same email, Quora informed me that my answers received 69 Shares and 7 Shares!<\/p>\n

#13. GOOGLE ADS<\/strong><\/p>\n

I received an email from Google Ads telling me that my campaigns for the year got zero website visitors.<\/p>\n

However, when I logged into my Google Ads<\/em> dashboard, I noticed that my campaigns for the same year got 709 clicks. Since every guy who clicks my ads lands up on my website, this means I got 709 website visitors during the year.<\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a><\/strong><\/p>\n

The zero figure reported in the email was evidently wrong. (I independently know this to be true from the reports of StatCounter.com, another website analytics tool I use, which does not source its data from Google.)<\/p>\n

#14. GYANA<\/strong><\/p>\n

The SDR of this London-based Business Intelligence software company fixed up a Zoom call with me for 7:30PM IST on a certain day in the recent past. A couple of hours before the meeting, I got a “long time no see” email from her!<\/p>\n

While we’ve seen all sorts of digital natives losing their data chops, I can’t remember the last time that a data-focused digital native managed to achieve that distinction.<\/p>\n

Tch tch…<\/p>\n

\n

Upon\u00a0closer examination of the Google Ads<\/em> example, I noticed the following:<\/p>\n