{"id":697,"date":"2013-03-08T16:50:01","date_gmt":"2013-03-08T11:20:01","guid":{"rendered":"http:\/\/gtm360.com\/blog\/?p=697"},"modified":"2022-01-23T19:45:15","modified_gmt":"2022-01-23T14:15:15","slug":"new-success-story-saas-vendor-acquires-3x-more-customers-with-same-ad-spend","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2013\/03\/08\/new-success-story-saas-vendor-acquires-3x-more-customers-with-same-ad-spend\/","title":{"rendered":"SaaS Vendor Acquires 3X More Customers With Same Ad Spend"},"content":{"rendered":"<p>Going forward, we&#8217;ll announce new success stories on this blog. While the full case study will itself continue to be published on the <a href=\"http:\/\/www.gtm360.com\/customers.php\" target=\"_blank\" rel=\"noopener\"><strong>CUSTOMERS page of our website<\/strong><\/a>, a short introduction will be provided here.<\/p>\n<p>Here&#8217;s the latest one:<\/p>\n<p><strong>SaaS Vendor Acquires 3X More Customers With Same Ad Spend<\/strong><br \/>\n<em>A\/B testing helps maximize bang for the marketing buck<\/em><\/p>\n<p><a href=\"http:\/\/www.gtm360.com\/customers.php#c114\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Success Story\" src=\"http:\/\/www.gtm360.com\/images\/Image_SaaS.jpg\" alt=\"\" width=\"170\" height=\"128\" \/><\/a>This vendor of a SaaS-based marketing automation software suspected that the dull color and geeky-sounding text of the signup button on its website had a negative impact on its customer acquisition. It was deliberating whether to change the button&#8217;s color or text or both. In the past, the HiPPO (highest paid person&#8217;s opinion) would have settled this matter. We impressed upon the company to take a scientific approach and use A\/B testing to figure out whether changes to the signup button resulted in higher signups and, if so, which changes delivered the greatest sales uplift.\u00a0<a href=\"http:\/\/www.gtm360.com\/customers.php#c114\" target=\"_blank\" rel=\"noopener\">Read more&gt;&gt;&gt;<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Going forward, we&#8217;ll announce new success stories on this blog. While the full case study will itself continue to be published on the CUSTOMERS page of our website, a short introduction will be provided here. Here&#8217;s the latest one: SaaS Vendor Acquires 3X More Customers With Same Ad Spend A\/B testing helps maximize bang for &#8230; <a title=\"SaaS Vendor Acquires 3X More Customers With Same Ad Spend\" class=\"read-more\" href=\"https:\/\/gtm360.com\/blog\/2013\/03\/08\/new-success-story-saas-vendor-acquires-3x-more-customers-with-same-ad-spend\/\" aria-label=\"Read more about SaaS Vendor Acquires 3X More Customers With Same Ad Spend\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,4,8,1],"tags":[],"class_list":["post-697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b1-integrated-marketing","category-digital-marketing","category-it-marketing","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=697"}],"version-history":[{"count":5,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/697\/revisions"}],"predecessor-version":[{"id":9049,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/697\/revisions\/9049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}