“AHA” moment gives the winning edge to new SAAS product<\/em><\/p>\n <\/p>\n RELATED READING:<\/p>\n Why Do Companies Outsource Product Management?<\/strong><\/a><\/p>\n Outflanking Incumbent Products With AHA Moments<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":" Here’s our latest success story: Latecomer Outflanks Incumbent Products “AHA” moment gives the winning edge to new SAAS product A midsized IT company wanted to develop a new Configure-Price-Quote product and engaged us to provide specifications for its Minimum Viable Product version. CPQ is a category of software used to support the configuration, pricing and … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,8,1],"tags":[],"class_list":["post-6702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b1-integrated-marketing","category-it-marketing","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/6702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=6702"}],"version-history":[{"count":5,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/6702\/revisions"}],"predecessor-version":[{"id":11431,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/6702\/revisions\/11431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=6702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=6702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=6702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.gtm360.com\/images\/Image_SaaS.jpg\" "\\"Success")
<\/a>A midsized IT company wanted to develop a new Configure-Price-Quote product and engaged us to provide specifications for its Minimum Viable Product version. CPQ is a category of software used to support the configuration, pricing and quotation generation activities that accompany solution and negotiated selling. Since the product category was well established, we couldn’t get away with an MVP that had a fraction of the feature set of the incumbent products. At the same time, it was not feasible to build out a fully fledged CPQ product in a realistic timeframe. The only way out of this classic product management conundrum was to outflank the existing products. We did that by using an “AHA” moment in our product. Read more>>><\/a><\/p>\n