{"id":61,"date":"2012-02-17T21:44:18","date_gmt":"2012-02-17T16:14:18","guid":{"rendered":"http:\/\/gtm360.com\/blog\/?p=61"},"modified":"2023-04-27T16:07:53","modified_gmt":"2023-04-27T10:37:53","slug":"use-marketable-items-to-provide-targeted-solutions","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2012\/02\/17\/use-marketable-items-to-provide-targeted-solutions\/","title":{"rendered":"Use Marketable Items To Provide Targeted Solutions"},"content":{"rendered":"

At the NASSCOM Leadership Summit currently underway in Mumbai, India, the\u00a0CIO of a leading American company advises<\/a>\u00a0Indian IT companies to \u201ccome up with targeted solutions for clients\u2019 problems rather than putting a whole lot of effort into a generic sales approach\u201d.<\/p>\n

Marketable Items<\/a><\/strong>\u00a0created by GTM360 help IT product and services companies to do exactly that.<\/p>\n

Marketable Items package product features and service capabilities into\u00a0compelling reasons to buy<\/em>\u00a0that resonate strongly with the target market\u2019s pain areas and hot topics. Click\u00a0here<\/strong><\/a>\u00a0to see examples of Marketable Items created by us for IT and other high-tech companies.<\/p>\n

\n

\"Being<\/a><\/p>\n

Why Marketable Items?<\/p>\n<\/div>\n

Whenever we talk about our\u00a0Offering<\/em>\u00a0phase and the resultant Marketable Items, the first reaction from most of our customers is, \u201cwe already have a product \/ we offer application development, maintenance, support, etc., so our offering is ready\u201d.<\/p>\n

No, these are not targeted solutions. They are all technology offerings that IT companies have been using in their \u201cgeneric sales approach\u201d, which used to work fine when cost arbitrage was a powerful differentiator for IT companies located in India and other offshore locations. In the present day, when these companies face increasing competition from their own offshore brethren, their conventional approach no longer works. They need to go to market with targeted solutions going by the advice of the aforementioned CIO. Marketable Items help them do that: They are not product features, canned demos or technology services like application development, maintenance, upgrade and support. With their razor-sharp focus, Marketable Items usually\u00a0leave out more attributes of the product \/ service than they cover<\/em>.<\/p>\n

Our following\u00a0success stories<\/a>\u00a0illustrate the effectiveness of marketable items in actual practice.<\/p>\n

    \n
  1. IT SERVICES COMPANY ENTERS NEW GEOGRAPHIES<\/a><\/li>\n
  2. MOBILE FIELD SERVICE APPLICATION PROVIDER EYES LARGER TICKET SIZES<\/a><\/li>\n
  3. SAAS VENDOR EXPANDS INTO NEW INDUSTRIES<\/a><\/li>\n<\/ol>\n

    With real-life examples from India and abroad serving as lighthouses, Indian IT services companies can use marketable items to focus and specialize, confident that they can achieve high growth despite shrinking their offerings.
    \nWith such real-life examples from India and abroad serving as lighthouses, Indian IT companies have the opportunity to create Marketable Items and leapfrog themselves to the next level of market outreach, geographical presence, sales pipeline, billing rates and ticket sizes.<\/p>\n","protected":false},"excerpt":{"rendered":"

    At the NASSCOM Leadership Summit currently underway in Mumbai, India, the\u00a0CIO of a leading American company advises\u00a0Indian IT companies to \u201ccome up with targeted solutions for clients\u2019 problems rather than putting a whole lot of effort into a generic sales approach\u201d. Marketable Items\u00a0created by GTM360 help IT product and services companies to do exactly that. … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,8,1],"tags":[],"class_list":["post-61","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gtm360-sm","category-it-marketing","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=61"}],"version-history":[{"count":5,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/61\/revisions"}],"predecessor-version":[{"id":10921,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/61\/revisions\/10921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/4161"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=61"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}