Product management inputs enrich product<\/em><\/p>\n <\/p>\n RELATED READING:<\/p>\n Here’s our latest success story: Tradeshow SAAS Provider Digs Into The Trenches Product management inputs enrich product Coming from the advertising industry, the founders of this startup were deeply exposed to the tradeshow business. They were fully familiar with the pain areas faced by tradeshow exhibitors and desired to use technology to solve them. At … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-5749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-marketing","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/5749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=5749"}],"version-history":[{"count":5,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/5749\/revisions"}],"predecessor-version":[{"id":11432,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/5749\/revisions\/11432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=5749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=5749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=5749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.gtm360.com\/images\/Image_SaaS.jpg\" "\\"Success")
<\/a>Coming from the advertising industry, the founders of this startup were deeply exposed to the tradeshow business. They were fully familiar with the pain areas faced by tradeshow exhibitors and desired to use technology to solve them. At first, they took the \u201cgo wide\u201d approach, and developed a tightly integrated suite of multiple modules across the across pre-, during- and post-tradeshow phases. This approach landed the company a few marquee customers. But it also entailed multiple touchpoints with CRM, Marketing Automation, Email Marketing and other systems in a typical customer\u2019s existing IT landscape. Realizing astutely that this implementation challenge could eventually crimp future growth of their startup, the founders deftly pivoted their company to \u201cgo deep\u201d. Read more>>><\/a><\/p>\n\n