{"id":5725,"date":"2019-03-22T11:00:17","date_gmt":"2019-03-22T05:30:17","guid":{"rendered":"https:\/\/gtm360.com\/blog\/?p=5725"},"modified":"2022-02-25T14:13:41","modified_gmt":"2022-02-25T08:43:41","slug":"indian-it-industry-needs-better-quality-sellers-marketers-not-engineers-part-2","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2019\/03\/22\/indian-it-industry-needs-better-quality-sellers-marketers-not-engineers-part-2\/","title":{"rendered":"Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 2"},"content":{"rendered":"

I’d concluded in Part 1<\/strong><\/a>\u00a0of this blog post that the Indian IT industry has the optimum quality of software engineers. My assertion was based on the work done by the industry so far since its inception in the early 1990s.<\/p>\n

In this second part, I’ll examine this topic from the perspective of the work likely to be done by the industry in future.<\/p>\n

\n

The Indian IT industry has three growth strategies going forward.<\/p>\n

GO WIDE:<\/strong><\/p>\n

\"\"<\/a>Continue to offer the mainstay coding service but go beyond the traditional East Coast and West Coast markets, and expand into Midwest and other regions of the USA.<\/p>\n

Since the offering is not new, this strategy will not require higher caliber of engineering talent than at present.<\/p>\n

These new markets may bring new challenges related to racism, xenophobia, politics, immigration, etc. Therefore, they will require additional inputs in sales, marketing and lobbying rather than software engineering.<\/p>\n

GO ACROSS: <\/strong><\/p>\n

Go beyond coding and start pursuing some of the initiatives I highlighted in my blog posts entitled\u00a0Indian IT: Turning Crisis Into Opportunity<\/strong><\/a>\u00a0and\u00a0Indian IT \u2013 Turning Crisis Into Opportunity: Part 2<\/a><\/strong> viz.:<\/p>\n

    \n
  1. Go up the services value chain<\/li>\n
  2. Target the CMO organization<\/li>\n
  3. Rethink fixed price deals<\/li>\n
  4. Redefine digital transformation<\/li>\n<\/ol>\n

    All of these will largely require extra capabilities around sales, marketing, consulting, business analysis, systems integration and program management – but not software engineering.<\/p>\n

    \n

    Big challenge for Indian IT industry:
    "IT Services companies want to digital work for banks. But banks want to outsource only legacy work".     #GIC<\/a> #Insource<\/a> #BFSI<\/a>https:\/\/t.co\/UcNoO2dZep<\/a> via @timesofindia<\/a><\/p>\n

    — Ketharaman Swaminathan (@s_ketharaman) August 15, 2018<\/a><\/p><\/blockquote>\n