{"id":4994,"date":"2018-06-08T11:00:51","date_gmt":"2018-06-08T05:30:51","guid":{"rendered":"http:\/\/gtm360.com\/blog\/?p=4994"},"modified":"2022-02-08T14:16:17","modified_gmt":"2022-02-08T08:46:17","slug":"three-ways-to-boost-the-appeal-of-targeted-offers","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2018\/06\/08\/three-ways-to-boost-the-appeal-of-targeted-offers\/","title":{"rendered":"Three Ways To Boost The Appeal Of Targeted Offers"},"content":{"rendered":"

Targeted offers have become famous.<\/p>\n

\"\"<\/a>
CLICK TO ENLARGE<\/figcaption><\/figure>\n

That\u2019s not to say they\u2019ve become popular – brand managers report low conversion rates of offers made to offers redeemed.<\/p>\n

There are many reasons for this problem such as the ones I covered in Walking The Tightrope Between Driving Repeat Purchase And Rewarding Loyalty<\/strong><\/a> and\u00a0How To Fulfill Targeted Offers To Hear More Ka-Chings!<\/strong><\/a>.<\/p>\n

In this post, I’ll focus exclusively on one of the chief reasons for low redemption: Low monetary value<\/strong> of targeted offers compared to the effort required to redeem them.<\/p>\n

\n

Let me give a couple of examples of targeted offers with low monetary value.<\/p>\n

#1. ICICIDIRECT<\/strong><\/p>\n

I recently got the following targeted offer from ICICIdirect, India\u2019s largest e-brokerage:<\/p>\n

\"\"<\/a>
ICICIdirect Targeted Offer<\/figcaption><\/figure>\n

It\u2019s not easy to estimate the value of brokerage since it’s reported only after a trade is executed. So, I won\u2019t be surprised if this targeted offer has a low conversion rate.<\/p>\n

#2. STAR BAZAAR<\/strong><\/p>\n

This targeted offer was made by the leading retailer Star Bazaar<\/strong><\/em>, a joint venture of Tata Group of India and Tesco of UK.<\/p>\n

\"\"<\/a>
Star Bazaar Targeted Offer<\/figcaption><\/figure>\n

This targeted offer is unappealing for more reasons than one:<\/p>\n