![\"\"](\"http:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/09\/FROM-DISLOYALTY-TO-OMNICHANNEL-CUSTOMER-ENGAGEMENT-COVER-PAGE-AMAZON-KINDLE.jpg\")
<\/a>Entitled\u00a0FROM DISLOYALTY TO OMNICHANNEL CUSTOMER ENGAGEMENT<\/strong>, my book is available in Kindle and EPUB formats.<\/p>\nIn this eBook, I trace the arc of loyalty programs run by brands during the last 5-7 years and predict the trajectory of their customer engagement management strategies over the remaining 3-4 years of the current decade. Contrary to popular opinion, loyalty is still a thing and many brands are making sizeable investments to go beyond discounts and promotions to build cult loyalty \u00e0 la 3M, Amazon et al<\/em>.<\/p>\n Brands covered in this book include 3M, Amazon, Allerghan, DMART, Go Daddy, ICICI Bank, IHG, Nescafe, Ola, PayTM, SBI, Shopper\u2019s Stop, Snickers, Tic Tac and Uber.<\/p>\n You can find the Kindle version of the book on Amazon<\/strong><\/a>.<\/p>\n I’m currently navigating the challenges of publishing the EPUB version, one of them being the fact that the world’s leading EPUB platform NOOK restricts self-publishing to U.S residents. I’m hoping to sort this out in the coming days. I’ll update this post when the EPUB goes live on NOOK (or another EPUB platform).<\/p>\n Having spent a good part of my professional career in marketing, I’m no stranger to developing content but this is my first go at writing a book.<\/p>\n I’m happy to announce that I’ve published a book! Entitled\u00a0FROM DISLOYALTY TO OMNICHANNEL CUSTOMER ENGAGEMENT, my book is available in Kindle and EPUB formats. In this eBook, I trace the arc of loyalty programs run by brands during the last 5-7 years and predict the trajectory of their customer engagement management strategies over the remaining … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,4,9,8,10,13,7,1],"tags":[],"class_list":["post-4425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx","category-digital-marketing","category-ecommerce","category-it-marketing","category-mobility","category-product","category-retail","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/4425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=4425"}],"version-history":[{"count":6,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/4425\/revisions"}],"predecessor-version":[{"id":9026,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/4425\/revisions\/9026"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/4426"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=4425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=4425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=4425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"