{"id":4084,"date":"2017-05-12T11:00:02","date_gmt":"2017-05-12T05:30:02","guid":{"rendered":"http:\/\/gtm360.com\/blog\/?p=4084"},"modified":"2022-01-04T13:43:24","modified_gmt":"2022-01-04T08:13:24","slug":"why-gmail-when-hosting-provider-gives-free-mail-boxes","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2017\/05\/12\/why-gmail-when-hosting-provider-gives-free-mail-boxes\/","title":{"rendered":"Why Gmail When Hosting Provider Gives Free Mail Boxes?"},"content":{"rendered":"<p>After trying out a half-dozen hosting providers, I settled on one that I\u2019ll call ACME. Among other things, I selected ACME for its following two features:<\/p>\n<ol>\n<li>Hosting for virtually unlimited domains on a single hosting plan<\/li>\n<li>Free unlimited number of mail boxes, each with virtually unlimited storage (subject only to the overall storage limit under the selected hosting plan)<\/li>\n<\/ol>\n<p>These two features were strong differentiators for ACME when I signed up for it.\u00a0Apparently, they&#8217;re not widely available from other hosting providers even now because, whenever I talk about them, many people find them unique to ACME.<\/p>\n<p>I also use these features extensively &#8211; as you can see from the following screengab of the Mail section of ACME&#8217;s control panel, I&#8217;ve over 70 mail boxes.<\/p>\n<p><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg02.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4087\" src=\"http:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg02.jpg\" alt=\"\" width=\"500\" height=\"390\" srcset=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg02.jpg 653w, https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg02-200x156.jpg 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>The above USPs that attracted me to ACME have made me loyal to ACME &#8211; a decade after I selected ACME, I still host all my personal and business websites on ACME.<\/p>\n<p>Not only that, I keep talking about them to many people. Ironically, without any explicit loyalty program, ACME has cracked the Holy Grail of modern loyalty programs.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Loud. Not just loyal. That should be the goal of modern day loyalty programs. <a href=\"https:\/\/t.co\/EyEuMaccVA\">https:\/\/t.co\/EyEuMaccVA<\/a><\/p>\n<p>&mdash; GTM360 (@GTM360) <a href=\"https:\/\/twitter.com\/GTM360\/status\/755696439754383360?ref_src=twsrc%5Etfw\">July 20, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>While the first USP of ACME will only appeal to people who own multiple domain names and websites, the second USP is more broadly useful because everyone \u2013 individual or company \u2013 needs email, typically one mail box per employee. And many people whom I&#8217;ve recommended ACME to have signed up for it, primarily attracted by its offer of free mail boxes.<\/p>\n<p>That\u2019s why I was stunned to see the following \u201cbanner ad\u201d on the email section of ACME\u2019s control panel recently.<\/p>\n<p><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg-fi.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4085 size-full\" src=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg-fi.jpg\" alt=\"\" width=\"630\" height=\"280\" srcset=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg-fi.jpg 630w, https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg-fi-200x89.jpg 200w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>\u201cUpgrade to Professional Gmail\u201d, proclaimed the ad.<\/p>\n<p>I thought, what the heck, people are choosing ACME because of its offer of free mail boxes, why would they want to move to Gmail.<\/p>\n<p>Turns out the operative term in the ad copy is \u201cProfessional\u201d.<\/p>\n<p>While ACME provides free mail boxes, its web apps for managing emails\u00a0 &#8211; horde, roundcube and SquirrelMail \u2013 are all a bit scrappy.<\/p>\n<p><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg03.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4086\" src=\"http:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg03.jpg\" alt=\"\" width=\"398\" height=\"51\" srcset=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg03.jpg 640w, https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg03-200x26.jpg 200w, https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2017\/05\/hg03-630x82.jpg 630w\" sizes=\"auto, (max-width: 398px) 100vw, 398px\" \/><\/a><\/p>\n<p>I noticed their poor UI right in the beginning and never used them. Instead, I&#8217;ve been using <em>Microsoft Outlook<\/em> as my email client from Day One of signing up with ACME. You can\u2019t get more professional than Outlook. Therefore, I\u2019ve never felt the need for Gmail or any other email service provider.<\/p>\n<p>However, that&#8217;s only me.<\/p>\n<p>Outlook is <em>de riguer<\/em> in the enterprise world but many startups don\u2019t have much love for Microsoft Windows in general and MS Office in particular. Many of them prefer the open-source Linux \/ Ubuntu and Libre Office, which are free. They don&#8217;t have Outlook and, in its absence, they&#8217;re compelled to use frontends like horde, which do look unprofessional. Ergo, the relatively more professional-looking Gmail will appeal to them.<\/p>\n<p>Ergo upgrading to Gmail is worth it for the market segment that doesn&#8217;t have Outlook or a another professional email client.<\/p>\n<p>As for me, I\u2019m happy with my free ACME mailboxes and perpetual-license of Outlook that I bought many years ago.<\/p>\n<p>In this day and age of sophisticated audience targeting, ACME might want to check what email client its users use and then take a decision whether to target its banner ad to them or not &#8211; instead of showing it to all and sundry and shocking some of them like me!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After trying out a half-dozen hosting providers, I settled on one that I\u2019ll call ACME. Among other things, I selected ACME for its following two features: Hosting for virtually unlimited domains on a single hosting plan Free unlimited number of mail boxes, each with virtually unlimited storage (subject only to the overall storage limit under &#8230; <a title=\"Why Gmail When Hosting Provider Gives Free Mail Boxes?\" class=\"read-more\" href=\"https:\/\/gtm360.com\/blog\/2017\/05\/12\/why-gmail-when-hosting-provider-gives-free-mail-boxes\/\" aria-label=\"Read more about Why Gmail When Hosting Provider Gives Free Mail Boxes?\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":4085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,8,13,1],"tags":[],"class_list":["post-4084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b1-integrated-marketing","category-it-marketing","category-product","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/4084","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=4084"}],"version-history":[{"count":8,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/4084\/revisions"}],"predecessor-version":[{"id":8965,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/4084\/revisions\/8965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/4085"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=4084"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=4084"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=4084"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}