\nProduct management delivers manifold value from IP assets<\/em><\/p>\n
Here’s our latest success story: IT Company Creates Product From Services Product management delivers manifold value from IP assets During the course of 10+ years of its existence, this IT company had created a midsized services business. While executing engagements in a few select domains, the company had gathered massive expertise and built proprietary frameworks … Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,1],"tags":[],"class_list":["post-2951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-marketing","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/2951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=2951"}],"version-history":[{"count":2,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/2951\/revisions"}],"predecessor-version":[{"id":11434,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/2951\/revisions\/11434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=2951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=2951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=2951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"http:\/\/www.gtm360.com\/images\/Image_SoftwareServices.png\" "\\"Success")
<\/a>During the course of 10+ years of its existence, this IT company had created a midsized services business. While executing engagements in a few select domains, the company had gathered massive expertise and built proprietary frameworks in certain areas. The company’s leadership wanted to translate the capability and IP accumulated over the years into a fully fledged product, which would not only help the company move up the IT value chain but also enhance its market cap. With this goal, the company approached us to help identify potential areas for productization and develop specs for the product. Read more>>><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"