{"id":2949,"date":"2016-01-29T11:00:03","date_gmt":"2016-01-29T05:30:03","guid":{"rendered":"http:\/\/gtm360.com\/blog\/?p=2949"},"modified":"2023-11-16T14:04:51","modified_gmt":"2023-11-16T08:34:51","slug":"it-services-company-boosts-qualified-lead-generation","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2016\/01\/29\/it-services-company-boosts-qualified-lead-generation\/","title":{"rendered":"IT Services Company Boosts Qualified Lead Generation"},"content":{"rendered":"<p>Here&#8217;s our latest success story:<\/p>\n<p><strong>IT Services Company Boosts Qualified Lead Generation<\/strong><br \/>\n<em>Campaign management best practices improve Inside Sales effectiveness<\/em><\/p>\n<p><a href=\"http:\/\/www.gtm360.com\/customers.php#c122\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" title=\"Success Story\" src=\"http:\/\/www.gtm360.com\/images\/Image_SoftwareServices.png\" alt=\"\" width=\"170\" height=\"128\" \/><\/a>This midsized IT services company has an inside sales team with 20+ SDRs that run outbound marketing campaigns to midsized businesses in USA, Europe and Australia. The company owed its initial growth to aggressive outreach supported by world-class content around Application Development &amp; Maintenance, Web Development, Support and other technology offerings. Over time, this approach failed to provide the company with any discernible differentiation from other offshore IT services companies. As a result, it started facing mounting challenges in filling its pipeline. It was at this stage that the company turned to us for help. <a href=\"http:\/\/www.gtm360.com\/customers#c122\" target=\"_blank\" rel=\"noopener\">Read more&gt;&gt;&gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s our latest success story: IT Services Company Boosts Qualified Lead Generation Campaign management best practices improve Inside Sales effectiveness This midsized IT services company has an inside sales team with 20+ SDRs that run outbound marketing campaigns to midsized businesses in USA, Europe and Australia. The company owed its initial growth to aggressive outreach &#8230; <a title=\"IT Services Company Boosts Qualified Lead Generation\" class=\"read-more\" href=\"https:\/\/gtm360.com\/blog\/2016\/01\/29\/it-services-company-boosts-qualified-lead-generation\/\" aria-label=\"Read more about IT Services Company Boosts Qualified Lead Generation\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":2900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,8,1],"tags":[],"class_list":["post-2949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b1-integrated-marketing","category-it-marketing","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/2949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=2949"}],"version-history":[{"count":3,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/2949\/revisions"}],"predecessor-version":[{"id":11436,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/2949\/revisions\/11436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/2900"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=2949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=2949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=2949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}