{"id":1828,"date":"2014-12-05T11:00:42","date_gmt":"2014-12-05T05:30:42","guid":{"rendered":"http:\/\/gtm360.com\/blog\/?p=1828"},"modified":"2021-11-05T15:56:28","modified_gmt":"2021-11-05T10:26:28","slug":"retail-is-barking-up-the-wrong-tree-against-ecommerce","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2014\/12\/05\/retail-is-barking-up-the-wrong-tree-against-ecommerce\/","title":{"rendered":"Retail Is Barking Up The Wrong Tree Against Ecommerce"},"content":{"rendered":"

\"quote-sales-are-contingent-upon-the-attitude-of-the-salesman-not-the-attitude-of-the-prospect-w-clement-stone-179351\"<\/a>Although I had my first taste of ecommerce as far back as 1998, over the years I’ve preferred to shop at brick-and-mortar stores – at least in India – because the offline channel shields me from the intrinsic delivery risk<\/a> of the marketplace model and saves me the friction<\/a> of transacting online with credit cards.<\/p>\n

Accordingly, when I had to buy a few things recently, I headed over to the high street and a couple of malls in Pune, India, which is where I live.<\/p>\n

Much to my dismay, I found that:<\/p>\n

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  1. Two stores had shut down (CROMA @ Pulse Mall, Venus @ Magnum Mall)<\/li>\n
  2. Two others didn’t have what I wanted (Microsoft Mouse, Belkin Power Trail)<\/li>\n
  3. The salesman at one store (The Mobile Store) couldn’t understand why I was asking him if I could install apps from Google Play Store on a certain Android smartphone (Nokia X).<\/li>\n<\/ol>\n

    Since I didn’t have the time and energy to continue my search at other brick-and-mortar stores, I bought all these items online.<\/p>\n

    As you’d have inferred by now, I didn’t jettison physical stores because of price. Instead, my decision to defect to ecommerce was driven by the following non-price problems ailing brick-and-mortar stores:<\/p>\n