{"id":12107,"date":"2024-10-09T10:00:15","date_gmt":"2024-10-09T04:30:15","guid":{"rendered":"https:\/\/gtm360.com\/blog\/?p=12107"},"modified":"2024-10-10T22:18:59","modified_gmt":"2024-10-10T16:48:59","slug":"highlight-link-now-in-chrome-itself","status":"publish","type":"post","link":"https:\/\/gtm360.com\/blog\/2024\/10\/09\/highlight-link-now-in-chrome-itself\/","title":{"rendered":"Highlight Link &#8211; Now In Chrome Itself!"},"content":{"rendered":"<p>When I want to direct you to a webpage, I simply send you a link to that page, you click it and land on that webpage. Mission accomplished!<\/p>\n<p>But what if I want to draw your attention to <em>a specific passage<\/em> on that page?<\/p>\n<p>Sending the link to the page won&#8217;t work since that will merely land you at the top of that page. I&#8217;ll need to give you\u00a0 additional instructions e.g. &#8220;See point #2&#8221;.<\/p>\n<p>In the past, I&#8217;ve used Chrome Extensions like <strong><em>Liner<\/em><\/strong> to do this. After installing the extension on my laptop, I go to the page, select the passage I want to draw your attention to, click the Liner icon on the browser extensions bar, collect the link, and send it to you. If I click that link on the same device or on another device, I&#8217;m taken to the selected passage on the said webpage.<\/p>\n<p>Mission Accomplished?<\/p>\n<p>No. When you click the link, you&#8217;ll receive a message asking you to install Liner.<\/p>\n<p>That&#8217;s a big ask. I want to direct you to a selection, so I have a compelling reason to install Liner. But you didn&#8217;t ask to go to the selection, so you don&#8217;t have a compelling reason to install Liner. Most people don&#8217;t. Ergo, this extension doesn&#8217;t help. Over time, I didn&#8217;t find much value with Liner and uninstalled it.<\/p>\n<p>I then reconciled myself to just posting a link to the webpage or, if it was very important to lead the reader to a specific passage, I took the trouble of screenshotting the passage and sending the image along with the page&#8217;s link.<\/p>\n<p>Just realized I don&#8217;t need to do that anymore.<\/p>\n<p>Enter &#8220;<strong>Copy link to highlight<\/strong>&#8221; feature in Chrome. The link generated by this feature works on the destination device <em>without any extension<\/em>. (Of course, the destination device must have Chrome, which is not such a tall order since Chrome has over 60% market share of browsers.)<\/p>\n<p>Here are the steps to use this feature:<\/p>\n<ol>\n<li>Go to the said webpage e.g. https:\/\/gtm360.com\/blog\/2024\/07\/17\/make-index-in-india\/<\/li>\n<li>Select the passage you want to share as shown in the following exhibit:<\/li>\n<\/ol>\n<figure id=\"attachment_12109\" aria-describedby=\"caption-attachment-12109\" style=\"width: 490px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-1.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12109\" src=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-1.jpg\" alt=\"\" width=\"500\" height=\"220\" srcset=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-1.jpg 1000w, https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-1-500x220.jpg 500w, https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-1-768x338.jpg 768w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-12109\" class=\"wp-caption-text\">CLICK TO EXPAND<\/figcaption><\/figure>\n<ol start=\"3\">\n<li>Right click<\/li>\n<li>Click &#8220;Copy link to highlight&#8221; e.g. https:\/\/gtm360.com\/blog\/2024\/07\/17\/make-index-in-india\/#:~:text=Of%20course%2C%20building,dynamics%20as%20India<\/li>\n<li>Share the link via WhatsApp or email or embed it in your blog post<\/li>\n<li>When the recipient clicks the link, they can go right to the said passage<\/li>\n<\/ol>\n<p><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-5.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12111\" src=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-5.jpg\" alt=\"\" width=\"300\" height=\"488\" srcset=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-5.jpg 588w, https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-5-308x500.jpg 308w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>As you can see, I created the link on a desktop browser and the recipient accessed it on a mobile browser, and it works!<\/p>\n<hr style=\"width: 70%;\" \/>\n<p>Props to Google for this feature.<\/p>\n<p>Wish the browser giant had given more visibility to it. Since I don&#8217;t use right click so often, I happened to notice this feature entirely by fluke. It would be more noticeable on the browser bar, whose menu panel now has only the &#8220;Copy link&#8221; command (which goes only to the webpage).<\/p>\n<p><a href=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-4-fi.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12108 size-full\" src=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-4-fi.jpg\" alt=\"\" width=\"630\" height=\"280\" srcset=\"https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-4-fi.jpg 630w, https:\/\/gtm360.com\/blog\/wp-content\/uploads\/2024\/07\/HIGHLIGHT-LINK-CHROME-4-fi-500x222.jpg 500w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n<p>Anyway, now that I&#8217;ve revealed this hidden feature, it should enjoy high visibility and gain the next level of adoption (even if I say so myself)!<\/p>\n<p>While on the subject, the browser bar also has another useful feature, namely, &#8220;Create QR Code&#8221;.<\/p>\n<p>Wish Google moves the existing &#8220;Copy link to highlight&#8221; command from right click menu to the browser bar and adds a new command there to create a QR code for just the highlight.<\/p>\n<hr style=\"width: 70%;\" \/>\n<p>When it launched in ca. 1998, I could sign up for <em>PayPal<\/em> and send money to anyone, even if they were <em>not on PayPal<\/em>. The recipient would get a message that &#8220;You have $100 waiting for you. Join PayPal to collect it&#8221;. The $100 provided the carrot for them to sign up for PayPal. As I highlighted in my blog post titled <a href=\"https:\/\/gtm360.com\/blog\/2017\/01\/20\/five-reasons-why-paytm-is-miles-ahead-of-its-competition\/#:~:text=%232.%20Viral%20Distribution\" target=\"_blank\" rel=\"noopener\"><strong>Five Reasons Why PayTM Is Miles Ahead Of Its Competition<\/strong><\/a>, PayTM also used this feature in India (see what I did there?).<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Marketplace Holy Grail cracked by @anishamydala: Solve one side&#8217;s pain &amp; SIMULTANEOUSLY deliver gain to other side.<\/p>\n<p>\u2014 Ketharaman Swaminathan (@s_ketharaman) <a href=\"https:\/\/twitter.com\/s_ketharaman\/status\/687658472830296066?ref_src=twsrc%5Etfw\">January 14, 2016<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>However, this tactic doesn&#8217;t work for every product. We saw above why it didn&#8217;t work for Liner.<\/p>\n<p>As an aside, I&#8217;ve often wondered why Liner even tried it.<\/p>\n<p>I have no inside track into the company&#8217;s decision making process but that shouldn&#8217;t stop me from speculating. I can think of two reasons for Liner to insist that the recipient must install its extension:<\/p>\n<ol>\n<li><em>Technical<\/em>: This feature works only when the destination device has the extension<\/li>\n<li><em>Business<\/em>: It&#8217;s using this step to drive virality for the product.<\/li>\n<\/ol>\n<p>Unfortunately, this tactic didn&#8217;t work for Liner and it never got the virality it needed or wanted.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I want to direct you to a webpage, I simply send you a link to that page, you click it and land on that webpage. Mission accomplished! But what if I want to draw your attention to a specific passage on that page? Sending the link to the page won&#8217;t work since that will &#8230; <a title=\"Highlight Link &#8211; Now In Chrome Itself!\" class=\"read-more\" href=\"https:\/\/gtm360.com\/blog\/2024\/10\/09\/highlight-link-now-in-chrome-itself\/\" aria-label=\"Read more about Highlight Link &#8211; Now In Chrome Itself!\">Read more<\/a><\/p>\n","protected":false},"author":4,"featured_media":12108,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,14,4,10,13,1],"tags":[],"class_list":["post-12107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2-product-v-services","category-cx","category-digital-marketing","category-mobility","category-product","category-mandatory-category"],"_links":{"self":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/12107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/comments?post=12107"}],"version-history":[{"count":10,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/12107\/revisions"}],"predecessor-version":[{"id":12989,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/posts\/12107\/revisions\/12989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media\/12108"}],"wp:attachment":[{"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/media?parent=12107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/categories?post=12107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gtm360.com\/blog\/wp-json\/wp\/v2\/tags?post=12107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}