Official Blog of GTM360 Marketing Solutions
Branding is often conflated with marketing and other elements of marketing. Before we clear some of the misconceptions about branding and amplify some of its other attributes, let me copy-paste the definitiion of branding from our previous post titled Power Of Branding In B2B. Branding “Branding” is endowing products and services with the power of … Read more
According to the popular narrative, branding is needed only in B2C. That’s not true. Branding plays an equally important role for B2B products and services. For the purpose of this blog post, we will use the following definition of branding: Branding “Branding” is endowing products and services with the power of a brand. Where a … Read more
Twitter announced a paid blue check plan at a price of $8/month soon after Elon Musk acquired the company last year. The company advertised the following features for this premium plan. I recently did a test drive of X Blue. Here are its pros and cons based on my personal experience. What’s Hot Longer posts: … Read more
Here are six sharp practices followed by new age startups: #1. REDBUS This bus ticket aggregator buys five seats in a bus with 45 seats. When four out of these five seats are booked on its app / website, RedBus flashes a warning saying “only one seat left”. I heard this directly from the horse’s … Read more
The hierarchy of human needs goes through five stages, as depicted by the famous Maslow’s Pyramid. In this post, I posit a similar hierarchy for subscriptions. Given below are examples of subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software … Read more
Web designers often need to make a panel comprising multiple images. All images need to fit into the same grid, the size of which is specified in the HTML code on the webpage. If we take a customer logo panel as an example, the images are bound to have different aspect ratios (i.e. ratio of … Read more
In Why Publishers Don’t Sell Individual Articles, we saw how readers want à la carte (buy individual articles) but publishers offer only buffet (all-you-can-eat subscriptions). (While this post can be read independently, it will make more sense after reading the previous post.) Of late, some publishers are not even offering one-month subscriptions. Either their minimum … Read more
Google Play Store provides the following services to Android app developers: Listing Discovery Distribution Commerce platform Training Google does not charge any fixed fees for these services. Like most companies in their early days, app developers are short of funds when they start out. While they have aspirations to build for the world, do marketing, … Read more
When it comes to per article sales, everybody points to ready demand, takes supply for granted, and focuses on the fulfilment, mainly micropayments. This has been going on for years during which many micropayments have come and gone and demand has skyrocketed as more and more media outlets have put their content behind paywalls, but … Read more
Customer Experience (CX) is the customer’s takeaway of their experience with the supplier’s company, product, process and employees. Click here to see the detailed definition of CX from Gartner. Customer’s Experience (C’sX or CSX) is the experience itself. CSX is akin to Customer Journey. As illustrated in the following exhibit, Customer Journey is what a … Read more