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I’m happy to announce that I’ve published a book!

Entitled FROM DISLOYALTY TO OMNICHANNEL CUSTOMER ENGAGEMENT, my book is available in Kindle and EPUB formats.

In this eBook, I trace the arc of loyalty programs run by brands during the last 5-7 years and predict the trajectory of their customer engagement management strategies over the remaining 3-4 years of the current decade. Contrary to popular opinion, loyalty is still a thing and many brands are making sizeable investments to go beyond discounts and promotions to build cult loyalty à la 3M, Amazon et al.

Brands covered in this book include 3M, Amazon, Allerghan, DMART, Go Daddy, ICICI Bank, IHG, Nescafe, Ola, PayTM, SBI, Shopper’s Stop, Snickers, Tic Tac and Uber.

You can find the Kindle version of the book on Amazon.

I’m currently navigating the challenges of publishing the EPUB version, one of them being the fact that the world’s leading EPUB platform NOOK restricts self-publishing to U.S residents. I’m hoping to sort this out in the coming days. I’ll update this post when the EPUB goes live on NOOK (or another EPUB platform).

Having spent a good part of my professional career in marketing, I’m no stranger to developing content but this is my first go at writing a book.

Ketharaman Swaminathan On October - 6 - 2017

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