Month: July 2015

Treat Every Pageview As A Conversion Opportunity

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Before developing a food discovery startup’s GTM strategy, we recently did a test drive of its mobile app. The app lists dishes of various cuisines from restaurants in the local neighborhood. Like many hyperlocal startups, this one also started operations in one city and then had plans to expand to other cities. As soon as … Read more

Appealing To Millennials – The Challenge For PayZapp Mobile Wallet

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Since I wrote HDFC Bank’s PayZapp Ends My Bill Payment Woes, I’ve made a few more bill payments using the mobile wallet. All of them went through successfully (knock on wood!). I’m even more convinced that PayZapp is the best way of paying bills for people who’ve tried out other alternatives. That said, PayZapp faces … Read more

Launching Conversion Rate Optimization For BFSI

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In a recent interview with McKinsey, Citigroup CEO Michael L. Corbat alluded to shopping cart abandonment when he mentioned that today’s digital customers “just stop filling out the application” for financial products when they’re asked for “things that weren’t necessary”. Long a bugbear of ecommerce, this problem has started hampering the BFSI industry’s efforts to … Read more