Going forward, we’ll announce new success stories on this blog. While the full case study will itself continue to be published on the CUSTOMERS page of our website, a short introduction will be provided here.
Here’s the latest one:
SaaS Vendor Acquires 3X More Customers With Same Ad Spend
A/B testing helps maximize bang for the marketing buck
This vendor of a SaaS-based marketing automation software suspected that the dull color and geeky-sounding text of the signup button on its website had a negative impact on its customer acquisition. It was deliberating whether to change the button’s color or text or both. In the past, the HiPPO (highest paid person’s opinion) would have settled this matter. We impressed upon the company to take a scientific approach and use A/B testing to figure out whether changes to the signup button resulted in higher signups and, if so, which changes delivered the greatest sales uplift. Read more>>>