Official Blog of GTM360 Marketing Solutions
We left no doubt here and here that we’re big fans of airlines, banks, insurers, telecom operators and other industries that provide customer service over social networks. In the weeks following these two posts, we were introduced to a bunch of cloud-based tools that monitor tweets and other social media updates, identify customer complaints by analyzing their … Read more
The typical sales funnel starts from Target Audience and goes through various stages like Suspect, Lead, Qualified Lead, Opportunity until it ends with the Deal. It’s jointly owned by Marketing (which includes product management, business development, marketing communications) and Sales (which is comprised of presales and field sales functions). Since times immemorial, there has been a … Read more
For several years, online payments in India have been subject to two-factor authentication, which works as follows: Shoppers reach the checkout page of the merchant or biller’s website where they select their method of payment (e.g., credit card). They’re then ferried across to the payment provider’s website. Here, they enter their credit card details including … Read more