Official Blog of GTM360 Marketing Solutions
Over the past 18 months or so, we’ve written several blog posts (here, here and here) about the whats, the whys and the why nots of QR codes. We’ve subsequently seen a steady stream of QR codes used in print ads by banks, insurers, real estate developers, retailers and others. There’s no doubt that this technology has entered the … Read more
Over the years, I’ve been shopping at four big box retailers. Let me call them A, B, C and D. Retailers A, B and C run loyalty programs, of which I’m a member. Retailer D does not run any loyalty program. After shopping at Retailer D for a couple of times, I stopped visiting A, … Read more
With all the recent buzz around Pinterest, our inboxes have been flooded with several white papers and blog posts on the relevance of the latest social media network for B2B. After a quick glance at its website, we realized that it was easier to simply jump aboard Pinterest than to keep mulling over whether to … Read more