Month: February 2012

Use Marketable Items To Provide Targeted Solutions

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At the NASSCOM Leadership Summit currently underway in Mumbai, India, the CIO of a leading American company advises Indian IT companies to “come up with targeted solutions for clients’ problems rather than putting a whole lot of effort into a generic sales approach”. Marketable Items created by GTM360 help IT product and services companies to do exactly that. … Read more

Why Pay For Content When You Can Get It For Free?

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As I’d pointed out in this blog post a couple of years ago, just because micropayments support convenient ways to pay for digital content doesn’t necessarily mean that people will pay for it. People will pay for content only if they can’t get it for free easily and when they find enough value in it worth paying … Read more