Is Google AdWords 15X Better Than LinkedIn Ads?
When we’d last executed search engine marketing (SEM) campaigns on Google AdWords and LinkedIn Ads (or LinkedIn DirectAds, as it used to be called at the time), we found that, Google attracted almost 15X greater traffic than LinkedIn. As you can read in our blog post published at the time, their click-through-rates (CTR) were 0.3% … Read more