Is Google AdWords 15X Better Than LinkedIn Ads?

When we’d last executed search engine marketing (SEM) campaigns on Google AdWords and LinkedIn Ads (or LinkedIn DirectAds, as it used to be called at the time), we found that, Google attracted almost 15X greater traffic than LinkedIn. As you can read in our blog post published at the time, their click-through-rates (CTR) were 0.3% … Read more

SaaS Will Change The Outcome Of The Bloatware Versus Light Apps Debate

We recently developed and delivered a mobile app called RAPP360. Short forResidency Audit App 360, RAPP360 makes it very easy for people having multiple residences to respond to tax audits from different jurisdictions by providing a detailed log of their physical location over the previous years. The primary target audience for RAPP360 comprises of Wall Streeters … Read more

Season’s Greetings!

Season’s Greetings and Best Wishes for a Happy New Year 2012 from GTM360 Marketing Solutions. We’re pleased to share details of some of the milestones we achieved during 2011: We delivered end-to-end go to market solutions for a variety of high-tech product and services companies engaged in A/B testing, distance learning, mobile field service, idea management, … Read more