Official Blog of GTM360 Marketing Solutions
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. "What The Traffic Can Bear Pricing". Everyone understands "cost plus" pricing. Many understand "value based" pricing. But very few people (in my circle) understand that some brands can get away with exorbitant prices just because their … Read more
I recently bought the latest Panasonic KX-TSC62SX corded telephone. I found something interesting about this phone that prompted me to use it in a blog post regarding different pricing methods. While I could have always photographed the handset at home, I thought it might be easier to source a picture online. I went to Google … Read more
In Part-1 of this blog post, we’d described multichannel banking. In Part-2, we’d introduced the concept of omnichannel retailing. In this concluding part, we’ll explain what omnichannel behavior could mean in the context of retail banking and suggest ways by which banks could jump on to the omnichannel bandwagon even if they didn’t / couldn’t fix shortcomings in their … Read more
In its 15 Aug 2011 issue, FORTUNE magazine acknowledged that it “erroneously omitted Chrysler Group from the GLOBAL 500 list” published a fortnight earlier. It goes on to regret this error. Sounds more like a blunder to me. Apart from this blemish, this year’s FORTUNE GLOBAL 500 issue is a lot better than the lacklustre one … Read more