Month: August 2011

Art Meets Science With A/B Testing – Part 2

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http://optimize.ly/l2BfDR http://www.gtm360.com/images/logo_optimizely_100w.jpg http://techcrunch.com/2010/07/15/optimizely-ab-test/”>http://techcrunch.com/2010/07/15/optimizely-ab-test/ Art Meets Science With A/B Testing – Part 1 Enter the new crop of providers of cloud-based A/B testing solutions. They include Optimizely, Unbounce and Webify. These A/B testing solution providers free up the designer to focus on the business side of optimizing their applications and lift much of the load of … Read more

Art Meets Science With A/B Testing – Part 1

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I’d read this post when it was published last year. I recently found the need to do A/B testing and happened to read a newspaper article about Wingify / VisualWebsiteOptimizer. This article had alluded to Optimizely as a high-cost competitor of VWO. I headed to VWO and found that it lacked the most elementary performance … Read more